273. 14 Days to 10k Months - Online Fitness Coaching Simplified - Part 2/3
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.9 • 670 Ratings
🗓️ 18 October 2021
⏱️ 21 minutes
🧾️ Download transcript
Summary
Part 2 of the 14 Days to 10k Months Online Fitness Coaching Simplified (definitely go back and listen to Part 1 if you haven't yet) will be covering mainly your content strategy, the 3 types of content, where most coaches miss with their content, and how to improve your content to generate high quality leads.
Time Stamps:
(0:25) Content and Conversion
(1:35) Exhausting Potential Clients with CTA
(4:10) Client Example
(5:21) What is a CTA?
(9:40) High School
(12:25) "Top 10 Posts"
(15:10) The JK 5
(18:45) Stay Tuned for Part 3!
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Well, okay, let me just say one more thing. I want to just include this. I think a big fallacy of what |
| 0:06.0 | coaches who get into this business are doing wrong is they think that their coaching is the brand. |
| 0:11.5 | They think, okay, I need this logo. I need this like name and this thing that I'm going to associate |
| 0:16.2 | a lot of value around the content I put out that I'm going to be faceless. That's going to work. |
| 0:20.1 | Well, think about it like this. Let's say people are comparing solutions. And back in the day |
| 0:24.9 | before social media, that is true. Your brand, your logo, your image, all those things were |
| 0:29.1 | important because that's the only thing people could see radio ads or I mean, you know, ads or |
| 0:33.2 | print ads or whatever it is. But now you're being compared where it's competitive, right? So who is |
| 0:38.6 | somebody going to choose a brand in an image that has a personality, relatable qualities? Oh, |
| 0:44.1 | that person has a family. That person has insecurities. I can see myself in that person or a |
| 0:49.1 | fucking infographic. Welcome back guys to part two of what we are tagging as the three steps to 10k months. |
| 0:57.3 | This is all around how to make online fitness coaching business simple. Okay, we're going to kind of, |
| 1:02.0 | we're trying to break this down into actual tactical steps to help you understand basically what |
| 1:07.3 | most people do wrong and a new way to do things that are going to allow you to have success in a quick way without you know confusion yeah in today's part two is all around content |
| 1:16.9 | and conversion right two things that you are probably either doing in your business or you know that |
| 1:22.0 | you need to do right we need to put things out and we need to get customers so we'll start |
| 1:27.1 | with content and Let me just real |
| 1:29.1 | quick, though, quick recap, you know, from part one, we're going over the main three steps that |
| 1:33.8 | are kind of contextual between getting your product, what's your optimum selling strategy and developing |
| 1:38.4 | your switch offer. And like Aaron said, now really the only final thing is how do we continue to |
| 1:43.4 | market to those people and speak to those people |
| 1:45.0 | so we can convert them into actual customers. We're down to like the final piece, right? So Aaron, go ahead. |
... |
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