269 - Building Communities, Part 1

The Futur with Chris Do

The Futur

Arts, Education, Marketing, Design, Business, Self-improvement

4.9 • 998 Ratings

🗓️ 29 November 2023

⏱️ 64 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Many of us have heard the famous Kevin Kelly phrase, "To make a living as a craftsperson, photographer, musician, designer, author, animator, app maker, entrepreneur, or inventor, you need only a thousand true fans." When you get those TRUE fans, they're willing to support your endeavors. However, there is a difference between all of those followers you have on your social media accounts and those thousand true fans. The true fans are one of the building blocks of your community. They are the ones who will genuinely be with you on your journey to develop your voice, build your brand, and establish your authority. But, that's just one part of what it takes to build a solid community. In this episode, the first of two, Chris talks with Tom Ross of Design Cuts about what a community is and how to build one. Tom generously shares his invaluable insights and expert knowledge on key community-building questions. They will discuss the intricacies of engagement levels and how they can fluctuate, and highlight the importance of having a clear, compelling offering for your community. He'll also provide practical strategies for distribution and delve into the potentially challenging topic of how to rejuvenate a stagnant community, breathing new life into it. This is part one of a two part conversation. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	you're cranking out consistent content and you're trying to shout about your brand but you're in a bubble.
0:04.8	No one knows you and it's this catch-22 right if you have no audience you're going to struggle to kind of spread just by word of mouth
0:11.8	you're going to struggle to get in front of fresh people.
0:14.3	And so one of the best ways to do that in a controllable and repeatable way is to show up
0:19.6	and provide value to other audiences. So what are we doing right now? I've joined Chris who has a larger
0:25.4	Twitter following than I do on Twitter spaces. We're now chatting to 100 plus people and I get
0:30.3	discoverability from doing this. I'm going to do. We're talking about how to build community. I can't think of a better person to have
1:00.8	co-host this conversation with me other than Tom Ross of
1:03.9	design cuts he's got a book called the community manual I along with many other
1:09.0	people are featured in the book and so you can read it I believe it's 100% free right Tom it is indeed and thank you so much and I'm going to suggest that we lean in listen to Tom a little bit so without further do I'm going to turn this over to Tom.
1:22.0	Thanks Chris.
1:24.0	So yeah, I think first and foremost it's important to understand what community is and there's a lot of different definitions.
1:31.0	I talked about this on the future's YouTube, but I think one of the strongest definitions of community in its truest sense is a platform or a place where like minor people can actually interact and talk to one another.
1:44.6	An audience is more one-way street. So when we post on our Instagram or we put out a
1:51.2	YouTube video that's typically considered more of an audience play because it's your audience consuming your content more passively.
1:58.0	But something like the Future Pro Group, which Chris runs or the community that I run.
2:02.8	These are closed spaces where like minor people can come together,
2:05.9	they can chat, and even when I'm asleep,
2:08.7	or Chris is asleep, or we're on vacation,
2:11.8	the community can continue to thrive without us so I think that's a really
2:15.4	important distinction but even if you have no intention of launching a closed community you still should be thinking about community because you can have an audience with a strong sense of community.
2:28.0	This is where perhaps you're making it more immersive, you're involving your your followers your fans you're listening to them
	...

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