270 - Building Communities, Part 2

The Futur with Chris Do

The Futur

Arts, Education, Marketing, Design, Business, Self-improvement

4.9 • 998 Ratings

🗓️ 6 December 2023

⏱️ 80 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Tom Ross returns for the second of our two episodes about building online communities. In this episode, Chris and Tom discuss the things to focus on when developing and honing your community - asking who your ideal community member is, how to price entry for a paid community, and how to attract people to your community. Tom provides a deep dive into creating a comprehensive profile of your ideal community member, highlighting the need to consider both hard and soft metrics. He emphasizes the invaluable role of personal conversations with potential members, explaining how these dialogues can offer more profound insights than data from surveys ever could. After all, a community is driven as much by the people in it as it is by the person who has organized it. Creating an online community can be a long and complex journey, but Tom Ross has built up a fair amount of experience in the field and is sharing it here. Tom’s goal is to help people build communities that bring a lot of value to members, while also being personally fulfilling for the one running it. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0	We knew we had found people that were super into this that you know were willing to put in the work and that would be engaged the interesting thing was that every single step we had drop-off so some people didn't open the email some people didn't fill out the wait list other people didn't respond to the email other people didn't fill out the wait list. Other people didn't
0:13.0	respond to the email, other people didn't do the exercise, and they would have
0:16.4	been the people much more likely that would have been lurkers or inactive or
0:20.7	not participatory within the community.
0:23.0	Again, it's kind of this exercise in deliberately putting up friction
0:26.7	to allow people to qualify themselves
0:28.8	as a future active member. I'm going to do. Oh, Can you introduce yourself to the audience in case they don't know who you are?
0:58.0	Yeah, absolutely.
0:59.0	So my name is Tom Ross.
1:01.0	I am a guy that's really passionate about building communities.
1:05.0	I've always built communities online for the last 20 years or so.
1:08.6	I love it.
1:09.6	I love bringing people together and creating these really special places for them.
1:13.8	And for the last eight years I've been the founder and CEO at design cuts.com
1:17.9	with the highest rated design marketplace in the world, but more importantly
1:21.4	we're not just an e-commerce platform. We have a genuine community of 750,000 members and a really special one at that.
1:29.0	You know, our community members rave about being part of this community.
1:32.6	They show up for our live events.
1:34.4	They're very supportive, they're very active,
1:36.9	with a real kind of thriving forum.
1:39.2	And it seems to be at the backbone of everything we're doing and I really think this is the
1:43.6	case for a lot of businesses moving forward. I think communities the future. I think it's how we're
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from The Futur, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of The Futur and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.