Just a bunch of likes or profile views doesn't convert to money, you have to at some point come down from your throne and engage with the individual.

And what better person to engage with than someone who's on their own terms

consciously engaging with what you have to say and do online. I'm going to do. So we're talking about how to use LinkedIn if you run a creative business.

We love to make content, it makes us feel good and it's about learning how to use our voice and to articulate our ideas,

but we also have to run a business and pay some bills, so how do we get from content to clients?

So, Richard, how do you want to structure today's conversation?

I think it'll be really, there's so many angles we can go out at this,

but I think it would be really good to give a bit of a primer.

Maybe both of us we could do that.

Give a bit of a primer and a sense of the way we see this.

And then we can kind of pick that apart

and start getting into some tactical, actual practical things

that people can be doing, because there is a narrative

that many follow, which is, well, if I just post more

and perhaps if I get more followers and views,

then, you know, maybe everything will just sort

out, sort itself out. But I want to, then we can go deeper and then perhaps we can go to a third phase of,

of questions from the audience as well if that sounds good.

That sounds great. So I'm going to give a brief introduction to who I am in case you don't know me. My name is Chris Doe and I'm allowed

introvert recovering graphic designer and I create lots and lots of content.

In my previous life I made commercials and music videos for a living and somewhere in 2014 I began

this adventure of creating content,

...