266 - Creating An Authentic Personal Brand — with Ryan Alford

The Futur with Chris Do

The Futur

Arts, Education, Marketing, Design, Business, Self-improvement

4.9 • 998 Ratings

🗓️ 8 November 2023

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

What do you do when you spend two decades of your life working with some of the biggest agencies and biggest brands in the world, on some of the most successful marketing campaigns of the time, and no one really knows who you are? That was the situation that Ryan Alford found himself in, after working on massive campaigns for huge brands. He found himself in a new world, where people care less about the entries on your resume, and more about the expertise that you publicly share, and the para social relationship they have with you. So Ryan did something that would, ultimately, change his life - He started his own agency, Radical, and a new podcast, Radcast. Radcast’s goal is to teach and entertain, and be a big, bright beacon bringing attention to Radical. Through Ryan’s charm and authenticity, the core of his personal brand, Radcast is now currently the #1 ranked Marketing Podcast on Apple Podcasts. In this conversation, Chris will be talking to Ryan about how he got started, the glory days of working with massive clients during a huge transition in the tech space, and the new frontier of Radical and Radcast, and how he’s successfully navigating it by being himself. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	I have a real blind spot with being judged, but I think about it for like half a second, you know, and I just move on.
0:06.0	I was born without a rearview mirror.
0:08.0	It's great for a lot of things, I'll admit it's difficult with others. I have to be more empathetic because
0:14.1	most people don't have that gene, but it's enabled me to press forward because
0:19.2	I'm just always facing straight ahead. Oh, My next guest has the number one ranked marketing podcast which just caught my attention immediately because naturally questions are like,
0:55.0	what would you do to be so popular?
0:57.0	So my guest, his name is Ryan.
0:59.0	So Ryan, for people who don't know who you are, can you please introduce yourself and
1:02.0	tell us a little bit of your story
1:03.8	please. Chris thanks for having me I appreciate you I'm Ryan Alford I'm the host of
1:09.9	the Rad cast we are the number one marketing and business show on Apple and you know
1:16.1	it's an interesting story Chris it follows a lot of what you talk about with
1:20.2	personal branding I did a lot in my career. I've been in the
1:23.7	marketing and ad agency business for 20 years. I'll age myself a little bit even
1:29.0	though my Caldera skin cream who's one of our sponsor killed the bags away.
1:33.7	But I'm a marketer, Chris, you know, don't, you know, don't hate the player, hate the game.
1:39.7	The, but, look, if you know, I'm going to give you five words can you hear me now
1:47.9	that was the first campaign I worked on for Verizon Wireless I've worked on every major smartphone
1:54.4	campaign in the history of Wireless. The first iPhone launch, creatively
2:00.0	strategically worked on it with Apple. Every BlackBerry launch, The Droid,
2:05.0	the first anti- iPhone campaign,
2:08.0	worked in Manhattan, largest agencies in the world
	...

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