265 - The New Innovators — with Mauro Porcini

The Futur with Chris Do

The Futur

Arts, Education, Marketing, Design, Business, Self-improvement

4.9 • 998 Ratings

🗓️ 1 November 2023

⏱️ 69 minutes

🔗️ Recording | iTunes | RSS

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Summary

“Innovation is an act of love.” So say’s our guest, Mauro Porcini, Senior Vice President and Chief Design Officer at PepsiCo. With over 1800 design and innovation awards having his name attached to them, if anyone would know, he would. On top of that, before joining PepsiCo, Mauro was 3M’s first Chief Design Officer, and was named one of Forbes’ 40 Under 40 (2012), Fast Company’s 50 Most Influential Designer’s In The USA (2011), and has received countless other accolades. Now he’s written a book, The Human Side Of Innovation: The Power Of People In Love With People which “reveals the secret to creating life-changing innovation: putting human needs and wants at the center of any design process.” In this episode, Mauro will talk about his youth, and how his parents steadfast values shaped the man he became, his three prerequisites for finding happiness, both personally and professionally, and how to successfully lead your employees. At the core of this discussion, like many we’ve had, is creating value, and Chris and Mauro will talk about why it is important to create emotional value for yourself, and how that emotional value can then turn into different kinds of value for others. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Do not set for yourself the goal of becoming wealthy, famous of reaching a specific position.
0:07.5	Set for yourself the goal of becoming extraordinary in creating a lot of value before anybody else for yourself.
0:15.0	Happiness, satisfaction.
0:17.5	Through that, you are creating value for somebody else.
0:20.5	Through the generation of that value, you're making your life enjoyable and worth living.
0:26.0	And this is so important in our world today. I'm going to do. Okay, the day has arrived, ladies and gentlemen. My next guest I met initially in Geneva,
0:58.9	pack stage and he had an air of confidence and importance about him, but I did, I have to admit, I did not know who he was.
1:06.0	And then luck or fate would have it that we would run into each other again in Pasadena of all places where we both spoke at the AIGA National Design Conference and
1:15.0	then for sure I know who this person is. And it's not that often that we get to
1:19.7	speak to someone of his stature, his influence of his prominence and as I go through
1:25.9	your bio and not even tell you who it is just yet let me just tell you his bio and I
1:29.7	don't even do this for a regular guest but here we are. He's the senior vice president and chief design officer at a really large company. We'll get into that.
1:38.0	He's won more than 1800 design awards and innovation awards. that is incredible in itself.
1:44.0	He was previously 3M's first chief design officer,
1:48.0	featured in Fast Company's 50 most influential designers in America,
1:52.0	Fortune's 40 under 40. most influential creative personalities.
1:53.0	Fortune's 40 under 40 and add age list of the 50 world's most influential creative
1:59.2	personalities.
2:00.2	Oh my gosh, how do we do this?
2:02.2	Morrow, please, for people who don't know who you are. Oh my gosh, how do we do this?
2:02.8	Maro, please, for people who don't know who you are, please introduce yourself.
2:06.5	Tell us what you do and tell us a little bit of your backstory.
	...

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