265. What To Do If Your Business Stops Growing [Part 1/2]
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.9 • 670 Ratings
🗓️ 20 September 2021
⏱️ 21 minutes
🧾️ Download transcript
Summary
There are 4 barriers or reasons why your coaching company will not continue to grow. We know that sounds crazy but hear us out. Today's episode is the first of a two part series covering what to do when your coaching business stops growing and how to develop that awareness to get to the next level.
Time Stamps:
- The Only Reason Your Coaching Business Won't Grow
- Lack of Skill or Experience
- IFCA Example
- Lead Gen
- Innovation vs Invention
- Stay Tuned for the Very Next Episode
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Transcript
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| 0:00.0 | Cal Newport, one of my favorite business authors, he wrote a book called Deep Work that you've |
| 0:03.6 | heard me talk about a lot. He was hired to come in and help a large retail chain, like a box |
| 0:09.7 | store, to improve their sales. And so he came in and what he did was he started to observe |
| 0:14.6 | the interactions between customers and the store clerks, kind of to see how they're handling |
| 0:20.4 | their sales process, |
| 0:21.5 | all those things. And how most retail chains work is somebody comes in, I think it was for like |
| 0:26.3 | a clothing company and they're like, you know, sales rep is like, hey, you know, can I help you? |
| 0:30.2 | Can I help you find something? And what do you usually say? You say no, usually. Okay. So then what |
| 0:35.8 | he did was change that up. And he said, here's what we're going to do. |
| 0:37.9 | You're going to ask the customer, hey, have you ever been here before? And if they say yes, |
| 0:42.3 | you're going to reply by saying, oh, great, we have some new specials and some promotions |
| 0:47.0 | for individuals who are repeat customers. I'd love to share those with you. If they say no, |
| 0:51.2 | they replied with, oh, great, we have some special promotions and, uh, you know, |
| 0:55.2 | whatever for people who have never shopped here before. I'd love to share those with you. And just by |
| 0:59.1 | making that simple tweak, that little innovative tweak to their messaging or, or their, uh, sales |
| 1:03.6 | process, they raise their sales by 26% in three months. What's so squad? Welcome back to FitBiz podcast. Jordan here today with a solo talking about |
| 1:13.7 | the only reason that your coaching business will not grow or the only reason that a coaching |
| 1:19.4 | business does not grow. Plus, I'm going to share with you the four areas of the business that |
| 1:25.2 | have to be innovated in order for your company to consistently grow. |
| 1:29.0 | So really it comes down to like there's only one reason that a business doesn't grow, |
| 1:32.5 | but that one reason there could be four components of the business that we need to fix in order to allow it to grow. |
| 1:38.0 | And within this, the one specifically that I'm going to dive into a lot is around marketing and how to develop your unique selling proposition. So |
... |
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