266. The 4 Parts Of Your Business + How To Develop Your USP [Unique Selling Proposition] - Part 2/2
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.9 • 670 Ratings
🗓️ 23 September 2021
⏱️ 20 minutes
🧾️ Download transcript
Summary
Continuation of last episode (definitely go back and listen to that one first if you haven't), in today's episode, I want to explain the 4 parts of your business, what areas you need to be constantly evolving and innovating, and how to develop your unique selling proposition to stand out from the competition.
Time Stamps:
- Last Episode
- Areas that Need Constant Innovation
- USB
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- Hiring and Scaling a Sales Team
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | This stoic philosopher was really kind of way behind or way ahead of his time when it comes to, you know, learning and strategy. |
| 0:06.7 | And here's a quote that he said that I really love. He says, in this way, we must understand how laughable it is to say, tell me what to do. |
| 0:13.1 | What advice could I possibly give? A far better request is train my mind to adapt to any circumstance. In this way, if circumstances take you off script, |
| 0:21.5 | you won't be tested for new prompting. So think about this. How nice would it be to have somebody there |
| 0:26.2 | in our business to show us exactly what to do in every situation? You know, and oftentimes, |
| 0:30.4 | that's what we almost expect coaches to do, right? But we also, and this is because we spend a large |
| 0:34.8 | part of our lives doing that, right, prepping for this, stunning for that, you know, for like studying for tests, whatever it is. |
| 0:42.7 | But Mike Tyson has said this best. |
| 0:44.4 | He said, everybody has a plan until they get punched in the mouth. |
| 0:49.0 | What's up, squad? |
| 0:49.6 | Welcome back to the FitBiz podcast here for part two of two. |
| 0:52.6 | And what I am going to cover today, first and foremost |
| 0:56.2 | is what the four areas of your business that can and will become constrained. When I say |
| 1:01.2 | constrained, that means the reason that the business stops growing. Okay. And on the episode that came out |
| 1:06.1 | just last week, if you might want to revert back to that, we covered kind of the prequel to this. |
| 1:10.1 | Okay. So we talked about like why your business isn't growing, what the four constraints |
| 1:14.3 | are and why that is. And it always comes down to just lack of skill and experience from the |
| 1:18.3 | business owner, how to acquire these skills and how to get your business unstuck, the process |
| 1:23.6 | that I use that I would highly recommend. And we also come down to like, I told my own |
| 1:28.6 | story in our business between the different constraints that we faced over the last almost four |
| 1:33.6 | years and what I did or what we did rather to solve each of the constraints. Then we went into |
| 1:39.2 | talking about innovation versus invention and what it means to innovate because what we're going to |
... |
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