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The Futur with Chris Do

264 - Accelerating Creativity — with Kevin Lau

The Futur with Chris Do

The Futur

Arts, Education, Marketing, Design, Business, Self-improvement

4.9998 Ratings

🗓️ 25 October 2023

⏱️ 54 minutes

🧾️ Download transcript

Summary

It’s not unusual for people to be a little on edge about AI, both where it is now, and where it could be in the near future. As a creative, will you even have a job in five or ten years? If AI can create art, where do we humans fit in? In this episode, Chris is joined by fellow LA Motion Design Director Kevin Lau to talk about the similarities between starting their careers with the beginnings of After Effects and Motion Design in the mid 90’s, and how it feels similar to this dawning of a new AI era. Kevin has a long history working with the newest tools in the industry, building businesses, and winning awards, and after almost three decades, has a lot of insight to share about how the future isn’t something to be scared of. Kevin and Chris will talk about how taste will become the primary driver of a creative’s potential, in a world where AI can do a lot of the legwork, and why it’s important to pay attention to the trends of your youth. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

you know rising tides rise all people it's like you look around and you see oh

0:05.1

Stephen Spielberg copula and Lucas it's like why did those oh wait they went to school

0:10.6

together oh wait this is a Lucas directed Spielberg production.

0:14.9

So keep good company and if you're a good person when somebody gets into a studio, they'll recommend

0:20.0

you and you'll get in and then if you're doing the work you'll just keep getting called. It's simple as that. I'm going to do. Okay, my next guest I haven't spoken to in a number of years.

0:50.0

Okay, my next guest I haven't spoken to in a number of years, we kind of go way back to the old school and a lot of you who are a long time

0:57.6

ucci followers and fans of the show know that at one point in my life I used to make commercials

1:02.3

and music videos for

1:03.2

living and I've left that world long behind. So it's always nice to welcome a

1:08.0

familiar face and a familiar voice back to the show. So Kevin for people who don't know who you are, can you introduce

1:14.5

yourself? Tell us a little story about who you are and what you do.

1:17.3

Yeah, so it's good to see you, Chris. It's been many years. I guess the broad category is I, you know, I'm in the motion graphic space.

1:25.4

Work primarily in commercials, music videos like you were saying way back in the

1:31.6

day if you know, you know know got my start at a company called

1:34.0

fuel long since gone but you know kind of one of the early OG motion graphic

1:38.9

shops and then you know just kind of work my way through the industry and we worked at a lot of different

1:44.1

places know a lot of similar people and yeah so that's kind of my brief

1:50.6

history and where are you at today?

1:53.4

So I'm currently at a place called Motion, which they've been around for about 35 years,

1:59.2

and they are traditionally known for being a theatrical advertising agency or trailer house.

2:04.6

One of the interesting things about them is that they, sort of during the pandemic,

2:08.8

when the movie stuff shut down, they kind of saw that they had all their eggs in one basket and so they really wanted to

...

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