It's episode number 263 and you've got me this week,

but I'm going to tell you all about a new strategy

that I like to call Vava Boom

when it comes to building engaging branding and content.

You got to hear what the Vava stands for in Vavaoom,

kind of like 80s hairspray, Vava Boom,

but this time it's about your business.

Let's talk about your business, strategy, and the juicy details of what actually works.

From mainstream fashion to fashion on Main Street and the entire ecosystem behind it.

How do we scale your company and do it with the balance and the happiness that we all seek?

Let's hear from those insiders, experts, and strategists that actually make it happen.

I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat. Hey guys, welcome to this week's episode.

And it's just me, just you and me hanging out.

Because this week I really wanted to come and just pour some ideas into your business.

I wanted to give you some things that I've been working on, some things that I've been watching and noticing,

happening in our boutique world, and maybe answer a couple of your questions around why your brand may or may not be growing organically.

You know, the world has certainly changed in the last year and we've seen businesses

completely thrive in the environment that we're in and we've seen businesses struggle with

the environment that we're in. And so one thing I think that is definitely going to come out of

everything that has happened in 2020 is the world around us is going to realize I want more

flexibility. I want to be able to work from home.

I want to do things that I love more than anything. And I think what that's going to lead to

...