#262: Creating a Customer Loyalty Program with Elizabeth Presher, Founder of Grit and Grace Digital Marketing
Boutique Chat
Ashley Alderson
4.9 • 867 Ratings
🗓️ 2 June 2020
⏱️ 45 minutes
🧾️ Download transcript
Summary
Today Elizabeth Presher, Founder of Grit and Grace Digital Marketing, joins us for Creating a Customer Loyalty Program. Beth was a former boutique owner and then evolved into the owner of a digital marketing company. She's here to share all her knowledge on how you can create a customer loyalty program that actually works! She also goes over Facebook messenger automation, retention strategy, and the common mistakes boutique owners make when starting their loyalty programs. Tune in to get all the details!
Transcript
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| 0:00.0 | It's time for episode number 262 with my friend Beth Pressure of Grit and Grace digital marketing. |
| 0:06.4 | And if you have any type of loyalty program, this is the episode for you. |
| 0:15.3 | Let's talk about your business, strategy, and the juicy details of what actually works. |
| 0:19.9 | From mainstream fashion to fashion on Main Street and the entire details of what actually works from mainstream fashion to |
| 0:21.6 | fashion on Main Street and the entire ecosystem behind it how do we scale your |
| 0:26.0 | company and do it with a balance and the happiness that we all seek let's hear |
| 0:30.1 | from those insiders experts and strategists that actually make it happen I'm your |
| 0:34.3 | host Ashley Alderson from the boutique hub, and I can't wait to chat. |
| 0:45.9 | Hey guys, there's only two ways to grow a business, to find new customers or to get your |
| 0:51.7 | existing customers to buy more. Simple, right? Well, studies show that |
| 0:55.9 | it's actually much more cost effective to get current customers to buy more. It's all about the 80% |
| 1:01.5 | of your revenue that comes from the 20% of your list. And one of the most impactful ways to do that |
| 1:06.4 | is by increasing customer service and customer retention programs through loyalty. So today on the show, |
| 1:13.1 | I'm so pumped, a true OG of the boutique hub who has been here as a boutique owner since the very |
| 1:19.2 | beginning turned marketing expert turned loyalty program expert, my friend Beth Pressure. She's going to be |
| 1:25.6 | talking to you about a loyalty program that she actually |
| 1:29.0 | implemented, plus all the things you need to know about Facebook Messenger marketing. She is a |
| 1:34.8 | many chat expert and has actually spoke at Boutique Hub events on the topic before. She is so |
| 1:40.6 | kind, so genuine, so knowledgeable, and has absolutely been in your shoes before. |
| 1:45.0 | So I know you're going to love this episode with Beth. |
| 1:47.8 | So check it out. |
| 1:48.9 | Meet Beth with grit and grace digital marketing and find her anytime inside of the boutique |
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