It's episode number 261 with Jess Extrum, the founder of Headbands of Hope.

Let's talk about your business, strategy, and the juicy details of what actually works,

from mainstream fashion to fashion on Main Street and the entire ecosystem behind it.

How do we scale your company and do it with the

balance and the happiness that we all seek? Let's hear from those insiders, experts, and

strategists that actually make it happen. I'm your host Ashley Alderson from the boutique hub,

and I can't wait to chat.

For those of you who have been around the boutique hub for a while, you've probably heard me talk quite a bit about the importance of knowing your why.

And how being in business isn't about selling a widget or making money, putting cash in

the bank, dressing up in pretty clothes,

all the things, you name it, right? Business is about something so much bigger. It's about a

why that sets us on fire because if you've been in business for any period of time, you guys,

you know the ups and downs that come with it. It is not all rainbows and unicorns. There's

great days and there's really hard days.

And unless we have something that truly sets our soul on fire to get us through both the highs

and the lows of business, it can be hard to keep going. That's why I love today's message so

much because Jess speaks to the heart of why we're in business and how our businesses can

serve a greater purpose on this earth. Jess Extremum is the heart of why we're in business and how our businesses can serve a greater purpose

on this earth. Jess Exstrom is the founder of Headbands of Hope and you're going to hear all about

that in a minute and how she donates headbands to children who are going through and battling

cancer as she sells each one of her products. She also is the author of Chasing the Bright Side and is a

well-known keynote public speaker who inspires women and entrepreneurs all over the world to follow

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