The three most important fundamental skills of the future is an ability to write, an ability to speak, and an ability to convey your ideas.

We have to build our semantic fluency, work with language, and then ultimately this

latter is up to narrative intelligence. Storytelling is the universal source code

and I think we're all going to become better storytellers,

again, by the simple notion that we have to. I'm going fascinated by story. I have this theory and I don't think it's a unique or original theory is that all memory is tied to a strong emotion and that emotion is also tied to a story.

So I dare you right now. Try to think of a memory without telling me a story and an emotion.

Probably not possible. That's why I'm super excited to have Michael on the show today. He and I

chatted briefly before this on a different call and he was telling me about these

different ideas and things he's been doing the last 10-20 years of his life.

So I'm really excited to have Michael. Michael, welcome to the show.

Please introduce yourself and tell us a little about who you are and what you do.

Hi, everyone. I'm Michael Margolis.

I'm the founder of Storied.

And I believe that narrative is the number one superpower of

humanity and for the last 20 years I've been helping visionaries, leaders and creatives tell a bigger story about the future. These days we have courses,

coaching and community that's basically helping anybody take charge of their story.

Wonderful. Now I'm already a big fan of the concept, I'm learning about who you are, but there are people who are like,

story, story, why should we even care?

Let's start there.

Let's make sure people are all like on the same train as us before it takes off here.

Why should we care about story? Yeah, so a few things. I think the first one is people never buy the product, they buy the story that's attached to it.

And not just the story that you're telling,

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