253 - Demystifying LinkedIn — with Nicole Osborne

The Futur with Chris Do

The Futur

Arts, Education, Marketing, Design, Business, Self-improvement

4.9 • 998 Ratings

🗓️ 9 August 2023

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

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Summary

LinkedIn. The very name conjures a variety of feelings amongst people. Hard to believe, but the social media juggernaut has been around for over two decades, and has over 930 MILLION users worldwide. Needless to say, whether you appreciate it or not, it is a force in the business world, whether you’re looking for a new job, or you’re an HR manager looking for potential recruits, or you’re a CEO looking to connect with people in similar positions, there’s a LOT that can be done on this site. Because it’s not a stereotypical social media site, however, you can’t treat it like any other social site. So, that begs the question - Are you utilizing LinkedIn in a way that is actually beneficial to you? That helps you build your business, or find a better job? Nicole Osborne is a Marketing Coach, mainly working with digital agency owners, who thinks that, more often than not, people aren't fully using LinkedIn for the incredible resource it is. It’s not just a networking site in the vein of Facebook, it is a way for potential clients to find you, get to know you (”date you”, as Nicole puts it), and potentially engage you for work. Chris and Nicole talk about the things that creatives don’t do enough of on the site, what you should try to achieve with your activity on LinkedIn, and why sharing your process is the one thing that can consistently help you connect with people. Nicole shared this quote by George Lucas, creator of Star Wars and Indiana Jones, and it may just be the key to this entire conversation - “When people get to know the people behind your product, and how it’s made, they talk about you more”. Is your LinkedIn profile, or your companies profile, getting people talking? Do they want to know more? If LinkedIn feels like a mystery or a hassle to you, check out this conversation, and let Nicole demystify some of it for you. Have someone you think would be great for the podcast? You can send us a message at podcast@thefutur.com. Emails to any other Futur addresses will be ignored and deleted. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Everything you post, ask yourself, do you know, am I entertaining, am I
0:04.3	engaging, am I converting people? Am I showing off my expertise? And ideally what you
0:09.7	want to do is for each of your posts to hit one of these content aims.
0:13.2	You know, it doesn't always have to be one at the time.
0:15.3	You can combine it.
0:16.6	But essentially, be aware that people are on social media
0:19.3	to learn something new, to be entertained,
0:22.2	to connect with new people, to add people to their networks.
0:25.0	So honor these reasons why we are on social media. I'm going to do you. I want to tell a little story before I talked to my next guest.
0:56.0	I was a last minute replacement.
0:59.0	I hate to say I was a last minute replacement for Otonicon.
1:02.0	And is one of these things where I think I was
1:04.9	traveling doing something else and I see this message pop up and somebody asking me
1:08.9	hey do you want to be a replacement speaker somebody had a family emergency.
1:13.9	We'd love to have you in Newcastle, which I've never been.
1:16.5	It's the north of England, everybody.
1:18.2	So I'm like, yeah, I'm gonna go.
1:20.3	And one of those things that I like to do
1:22.3	is I like to go for a walk and I run into somebody
1:24.6	he's like, hey, there's a speaker's party.
1:26.6	Are you going to that?
1:27.6	I'm like, speaker's party.
	...

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