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The Futur with Chris Do

252 - Tactical Analytics— with Amanda Webb

The Futur with Chris Do

The Futur

Arts, Education, Marketing, Design, Business, Self-improvement

4.9998 Ratings

🗓️ 2 August 2023

⏱️ 52 minutes

🧾️ Download transcript

Summary

A website is an amazing sales tool. It can tell people who you are, what you do, and act as a sort of virtual handshake to begin a relationship between you and a potential customer. Often times, a website might be someone’s first point of contact with you or your business. So how do you optimize it to boost its ability to convert potential clients? There’s a lot of data that you can pull from a website, but are you using it effectively? Amanda Webb is a Digital Marketing and ROI consultant and trainer, who has mastered the ins and outs of analytics and data, and now uses her knowledge and resources to help others better understand and better utilize the information their site gives them. In this episode, she’ll be talking to Chris about data and how it can be used to improve your business, what kind of steps you can take to improve your website conversion rates, and why a well executed “About” page is so important. You don’t want to just grow your email list, you want to get the right people on it, and Amanda will discuss why analytics tools can provide invaluable insights into the potential of your digital marketing endeavors. So tune in, and let Amanda explain why, in her own words - “Once you start measuring something, you can become obsessed by it”. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

That moment I was sitting at my computer exhausted, but on that high that you get from being a workaholic,

0:06.8

that I realized actually this can't go on forever.

0:09.9

I need to have a life outside digital marketing.

0:12.3

And once I knew how to do it myself,

0:13.9

I just couldn't wait to tell other people how they could do it. I'm going to do. So Amanda, for people who don't know who you are, can you please introduce yourself and tell us a little bit about what you do and we'll go from there.

0:49.0

I am a digital marketing ROI consultant, trainer, mentor, which basically means that I work with

0:57.9

small businesses to help them get more return on the time, the energy, the cash that they're spending online.

1:05.0

So more profit, essentially.

1:07.0

And I do that because I know that I'm a small business owner and a lot of the time we spend a lot of time doing stuff and wondering is stuff happening.

1:15.5

I know that's a real pain for people. You know it can get in the way of your life, it can get away

1:19.9

if you sleep and your time off. So my job is to enable you to get more time off and

1:25.1

still make the same money or even more money than you were before.

1:28.3

Now for people like wondering wait why is Chris speaking to Amanda right now?

1:32.8

What is this all about?

1:34.0

Well, let's go into the backstory.

1:35.7

I believe, and my memory is a little fuzzy here already

1:38.2

because it was intense for me.

1:40.3

I think I first bumped into you at the pre-pre party, is that right?

1:45.0

That's right, yeah.

1:46.0

Right, so we're just chatting and then you're telling me you're like really into analytics and data and then my ears just burked up like,

1:52.0

wait a minute, I think our community,

1:54.0

especially if they want to talk about marketing

...

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