246 - 5 Core Business Principles, Part 2

The Futur with Chris Do

The Futur

Arts, Education, Marketing, Design, Business, Self-improvement

4.9 • 998 Ratings

🗓️ 21 June 2023

⏱️ 63 minutes

🔗️ Recording | iTunes | RSS

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Summary

In the second part of Chris’s discussion with Mo Ismail on the 5 Core Business Principles, he’ll be talking about The Irresistible Offer, and how to create it. It’s natural to feel like “the work should sell itself”, but competition has risen to a level where you have to start creating a product, or service, that is SO attractive to a potential customer or client, that they want to buy from YOU. So how do you do create The Irresistible Offer? Two ways - Either lower the price, or create more value. Since we all know that none of us wants to lower our price, and doing so comes with its own perils, Chris and Mo are going to spend their time talking about how to raise the value of what you do, so the client will utter those magic words - “Take my money!” Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	If you've been struggling with putting together or taking your genius and turning it into an offer that your ideal buyer would buy from you at exactly the price that you want, that's exactly what we're going to be talking about today. Stick around for it. I'm going to do. So Chris, let's jump right into it.
0:38.2	So Chris, let's jump right into it.
0:40.3	Number four, crafting an irresistible offer.
0:43.0	Let's just talk about what exactly you mean when you say irresistible offer.
0:48.0	An irresistible offers an offer so good that it compels the person to say yes which requires you not to pitch or
0:55.1	convinced or to do much sales and what you want to do is understand what
0:59.2	motivates people and give that to them so you're removing resistance. The thing that gets in the way of a
1:05.3	sale is when people feel tension around making the decision to move forward. And there's
1:10.1	lots of ways to do this, but I want to share a little nugget from my former
1:13.7	business mentor, Kere McLair and God rest of soul, is that he's like, doing good work is the price of entry
1:20.9	to be in business. So what you have to do is take that off the table. A lot of us think, well, the work should sell itself. We've been told this in school. We've repeated these words. I have said these words, that if the work is good enough, I don't
1:34.4	need to sell and what we don't understand is that as competition has increased, and there are so
1:39.8	many talented people in the world vying for the same kind of work that we're trying to get,
1:44.9	we can no longer rest on the product is good. The product being the design services
1:50.1	that you do the copywriting or the websites that you build.
1:53.0	Because if you're not good and the work isn't good, they don't even consider you in the first place.
1:57.0	So now what we have to use, we have to enter a new level of thinking about our products or services in ways that they become so attractive
2:06.2	that that expression, take my money, comes from the client.
2:10.3	Not literally, but they feel that.
2:12.0	I'm curious about this because this is so timely.
2:14.5	I had a conversation with some of my students,
2:17.3	and we were talking about copywriting,
	...

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