If you want to learn the ins and outs of how to make content that attracts the perfect person into your ecosystem,

whether that's for your business, for your product, or for just your creative process,

we're going to dive deep with Christo on the fifth element

of his business psychology series,

attraction marketing.

You want to stick around for that. I'm going to be talking about the fifth piece of your series on the five core

essentials to elevate your business, especially if you're a creative

freelancer. We talked about buying psychology, sales psychology,

pricing psychology, and crafting an irresistible offer. And now we're going to

hit the final, not the least important, but the nonetheless on these five which is attraction

marketing so let's just jump right into it Chris when you say attraction marketing

what exactly do you mean what is it for me attraction marketing is this thing that lives between a couple

of different principles that you may be aware of. One is direct outreach in sales, which is how

you do outbound sales strategies, and something that's much more ambient which is content marketing which is where you create lots of content and over long period of time it tracks the right kinds of clients to you.

Ideally, this is what I'd recommend to every single person

to build your personal brand, your thought, leadership,

your authority, but people don't have that kind of runway,

so they need more tangible results, so they can't afford to do

this for three five seven years so this is some hybrid approach that lives in

between more outbound reach and sales approach versus more ambient content marketing personal brand building.

So let's just take a pause and maybe explain the two a little bit more for those that might be new or for those that are seasoned I think to create that distinction.

When we talk about sales and outreach, what are the classic kind of behaviors that you have to do to ensure that you get that kind of result?

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