240. How to Sell Coaching for your Assistant Coach without Reducing your Rates or Getting Objections that People Only Want You!
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.9 • 670 Ratings
🗓️ 24 June 2021
⏱️ 29 minutes
🧾️ Download transcript
Summary
This episode is going to break some limiting beliefs around your ability to hire an assistant coach AND not feel like you have to drop your prices. In fact, you'll probably feel like raising them after this episode. If you want this to truly work, you'll have to drop your ego that people signing up will only want to work with you. We hope this is the sign you've been secretly wanting.
Time Stamps:
(0:35) Selling Your Assistant Coach
(2:32) Different Prices for Different Coaches
(5:50) Comment for FREE Sales Script for Assistant Coaches
(6:20) Key Takeaways/Strategies
(12:20) Pre-Conditioning in Sales Process
(16:06) Tactics vs Scripts
(22:35) IFCA
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Transcript
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| 0:00.0 | What is up, guys? So I figured I would hop on here and kind of dual purpose, do a podcast. If you're not a podcast listener, I can drop it in the notes, but, or I'm sorry, in the live FitBiz podcast. You want to listen. We have so many useful things to help you guys if you're not already made your way over there. |
| 0:21.4 | I'm going to hit record on the podcast and I'm going to tell you what we're going to talk about |
| 0:24.3 | today. |
| 0:27.2 | So today I would like to talk about how to sell for your assistant coach because there are so |
| 0:35.2 | many limiting beliefs around this. |
| 0:37.0 | So this is going to be for the more, |
| 0:40.1 | I'm a little bit off center. One second. Oh, sorry, bother me. All right, now that I got my camera |
| 0:46.3 | lined up. This is going to be for the more experienced coach who maybe is right on the verge |
| 0:53.7 | of hiring an assistant coach or has limiting beliefs |
| 0:57.4 | around their ability to hire an assistant coach or maybe they have an assistant coach |
| 1:01.9 | and they're getting a lot of objections like you know people only want to work with you |
| 1:06.0 | or they're feeling like they have to lower their prices for the assistant coach and then it starts to |
| 1:11.6 | not make sense to even have the assistant coach because then there's not the margin there and then |
| 1:15.8 | they're starting to get those types of feelings like man why wouldn't i just take this person myself |
| 1:19.8 | um so i encourage you to listen to this if you are at that point or if you ever want to be to |
| 1:26.2 | that point because this is a really |
| 1:29.0 | really hard one for a lot of people recently we had our live event for ifca and so many of the |
| 1:33.8 | speakers talked about that delegation curve and hitting that ceiling and i'll tell you i got |
| 1:39.3 | stuck here really badly i in 2012 13 14 15 16 i ran my business solo and it's not, wasn't for lack |
| 1:47.9 | of trying. I hired and fired my first assistant coach four times every single time I went |
| 1:53.8 | back to being a solopreneur and I just thought like my ego told me, you know, people only |
| 1:59.4 | want to work with me. This is a personal brand. |
... |
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