226. How to Own Your Attention So You Can Build Better Habits | Anthony Ongaro

The ONE Thing

NOVA Media

Business, Careers, Entrepreneurship

4.8 • 1.1K Ratings

🗓️ 27 January 2020

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

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Summary

Who is winning in the fight for your attention? Our attention is incredibly valuable — but the smartest designers in the world are creating applications and technology focused on ONE thing: getting your attention for as long as possible. It’s easy to give our attention to the shiny packaging and notifications that are right in front of us... but what becomes possible when we own our attention? Anthony Ongaro got tired of all the distractions, so he developed a new approach called Break The Twitch, which helps people regain focus and act purposefully in the moment. You can’t form a new habit if you can’t give it attention for weeks on end, so the advice you’ll hear in this episode is critical for anyone who wants to live The ONE Thing. To learn more, and for the complete show notes, visit: the1thing.com/podcast. In this episode, you will learn... [3:40] When addiction is the new marketing, what can we do? [8:05] What is “The Twitch?” [12:45] How you can break the email twitch [18:00] How to break The Twitch sequentially, not simultaneously [20:50] How you can become more purposeful about habit formation [26:00] Creating a powerful fitness habit [28:00] ONE thing that will make getting into a flow state easier or unnecessary Links & Tools From This Episode Learn more at Break The Twitch Listen to Break The Twitch Podcast Want to be a founding member? Help us create our next event: the1thing.com/summit Download your 66-day calendar Mentioned in this episode: Factor 75 Head to FactorMeals.com/one50 and use code one50 to get 50% off. That’s code one50 at FactorMeals.com/one50 to get 50% off! Factor 75

Transcript

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0:00.0	Hey folks Jeff Woods here, we wanted to let you know pay attention in the middle of this episode. We have a really exciting update around a founding members opportunity that we are going to have for a brand new event concept that we'll be launching this year.
0:15.2	We'll talk about this more in the middle of the episode or you can head on over to the one thing
0:19.5	dot com slash summit to learn more. more.
0:23.0	This is the one thing podcast where we teach you the surprisingly simple truth
0:28.0	behind extraordinary results.
0:30.0	I'm your host, Jeff Woods. Your attention is incredibly valuable. The smartest
0:36.4	designers in the world though are waking up creating applications and
0:40.0	technology focused on one thing, getting your attention for as long as possible.
0:46.7	Think about it.
0:47.7	Flashy packaging is branded to catch your eyes so you buy what's inside the box.
0:52.4	Companies are using push notifications and easy one-click
0:55.4	purchases to capitalize on your interest. It's easy to give our attention to whatever
1:00.6	shiny thing is in front of us.
1:02.6	Yet what becomes possible when you own your attention
1:06.8	and build better habits?
1:08.2	The person you're going to meet today shares what happened
1:10.8	when he got tired of all the distractions that were constantly
1:13.6	pulling him away from what really mattered. He researched and developed a new
1:17.7	approach called breaking the Twitch, which helps people regain focus and act
1:21.6	purposefully in the moment rather than having an
1:24.8	almost compulsive twitch reaction. As you go through this episode, ask yourself
1:29.0	the question, what's one thing I can do such that by doing it would make having control of my attention easier or unnecessary?
	...

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