225. The BIGGEST Mistake Most Coaches Make When Starting Their Business - With Carter Good
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.9 • 670 Ratings
🗓️ 3 May 2021
⏱️ 38 minutes
🧾️ Download transcript
Summary
Our great friend and now 4 time guest on the show Carter Good is back to talk about MISTAKES in the coaching industry and talking about one specifically…. the low ticket high volume model. While a membership or continuity program looks good on the surface, there's a lot of downsides and it just can't compete with the impact and revenue a 1-1 high ticket model offers. Decide for yourself and you may want to use both at some point but listen to a guy who's been in the space for a long time and knows his shit.
Time Stamps:
(0:40) Carter's 4th Time
(2:12) Human Needs and Business Types
(8:26) Carter's Model
(13:08) IFCA Event
(14:27) Low Ticket Membership Model
(25:51) Marketing Assets
(28:50) Starting an Email List
(33:13) Mini Chat
(34:33) Where to Find Carter
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Transcript
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| 0:00.0 | What's up, everyone? This is Aaron Diamond. And I'm Jordan Dugger and welcome to the fitness business |
| 0:04.0 | podcast, formerly known as Flow state of mind. The big question is this. How are online fitness |
| 0:08.9 | coaches able to build a multiple six or even a seven figure business like ours, all while getting |
| 0:13.5 | clients incredible results, escaping the nine to five and remaining massively profitable? |
| 0:18.2 | That was the question and this podcast will gave you the answers. This is the |
| 0:21.3 | fitness business podcast. What's up guys? Welcome back. Got my good friend and I would say industry |
| 0:34.2 | colleague, I guess if we're going to be technical. We got Mr. Carter Good in the house, |
| 0:37.7 | man. What is up, brother? What's going on, man? Thanks for having me. Yeah, I think this is what |
| 0:41.8 | your third time now back on the show? I think so. Yeah, I think the first time was, wait, |
| 0:46.3 | is it my third or my fourth? By to your fourth. Because there was the first, the first time was was me and Kalin in person, right? Yeah, like pre pandemic even. Uh, and then I think I came back on |
| 0:56.2 | once and then me and Tom, my business partner. And so I think this is McFour. Yeah, I think you're |
| 1:01.6 | right, man. So I'm, I'm pumped to chat with you today. I know we have a few things we're |
| 1:04.0 | going to cover. Uh, we're going to be talking about like some, some high level business strategy, |
| 1:08.4 | business structure and then we're going to get into some things around |
| 1:11.5 | your message, like how you're actually showing up and presenting what you do online. And then we might |
| 1:15.6 | also riff on talking about cats and stuff like that too. Carter's, Carter's able to talk about |
| 1:19.8 | pretty much anything that you want. So, but I first want to ask you, man, a big thing that we come |
| 1:24.2 | up against in IFCA is our students come in and oftentimes they want to kind of like model the mentor, which is understandable. |
| 1:29.9 | And I often have to like have a conversation with them to sort of say, hey, what do you want out of your business? |
| 1:34.4 | Like what is the vision? What kind of lifestyle do you want to create? Because if you want freedom, if you want like less responsibility, some people want to start a business because they don't want the responsibility of like working for a corporation and having all these these things that they have |
| 1:47.9 | to do. I'm like, you might not want to build a business like Aaron and I, because I'm telling you right now, |
| 1:52.1 | it's a lot of fucking work and a lot of stress, a lot of fucking sleepless nights where you can also |
... |
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