Today we're talking to Helium 10's vice president of product who's going to talk about some exciting things coming to the platform, a review of recent updates, and we get to hear some of her backstory, which includes being on the team that of the serious sellers podcast by Helium 10.

I am your host, Bradley Sutton, and this is the show.

That's a completely BS-free, unscripted, and

unrehearsed, organic conversation about serious strategies for serious sellers of any level in the

e-commerce world. We've got our vice president of product here on the show. Zoe, Zoe, welcome to the show. Thank you so much, Bradley.

Thank you for coming on here. Now, in the past, back in a day, long-term listeners of the

series of podcast, Potter, remember, we used to have this ongoing series that with our then-C-TO,

Boyon, that was called Tech Talk with Boyan, but then he got up and got himself promoted to C-O-O. And so then I was like, man, I don't have somebody to just like talk about the cool things that Helium 10 is doing and just, you know, things in the industry. So then you've been with our company just, you just hit a year now, actually, right? I did. I started in January of 2020. Excellent. So you've been here a year and you pretty much know anything and everything about what's going on on the product side here at helium 10.

So you're going to be a great source to talk to you. But before we get that, since this is our first exposure to you here on the show.

And we kind of got Boyan's backstory and got some really interesting

stuff about how his relationship with Mani and Guy, you know, went back like 15 plus years.

It was pretty interesting stuff. Now, you, you were born and raised in California or where

were you born and raised? I was born and raised in Florida. In Florida. Okay. So you're pretty much used to

decent weather, a little bit more humid over there, I guess, than here. Yep. Now, where did you go to

school? Like your entire, you know, like first 18 years of your life, you stayed there in Florida,

or were you moving around at all? No, I moved around a little bit. So I was born in Boccerotone, Florida, and then we moved to

Santa Fe, New Mexico, and then we went back to Florida when I graduated high school. Okay. All right.

So when you're, you know, bouncing around here in these different

places as you're growing up, like did you knew, did you know that you had some kind of

savviness for the technological side of things? Or did you envision yourself to be a computer

programmer or an entrepreneur? What did you imagine yourself growing up? No, I really wanted to be a zoologist, actually.

I loved animals, and I thought that was going to be my path.

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