Most Amazon sellers, after finding product opportunity, turn to Alibaba.com to start their sourcing search.

We've got an exciting new tool available to streamline the process, and the president of

aliababa.com, North America and Europe, is on the show to talk about this, plus all your most

frequently asked questions about Alibaba.com. How cool is that? Pretty cool, I think.

Hello, everybody, and welcome to another episode of this serious sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That's a completely BS-free, organic, unscripted, and unrehearsed conversation about serious strategies for serious sellers of any level in the Amazon world. And we've got one of our most serious guests ever here. I think he has a sense of humor, but he's pretty serious,

as he's a heavy here. John, how's it going? It's great. It's great to be here. Thanks for having me.

Thank you for coming on here. Now, John, your position, can you let everybody know a quick introduction here to the world? Sure. Hi, everybody. I'm John Kepler. I am president of

olibaba.com in North America and Europe and I'm

head of global growth at olibaba.com. And I'm based in New York. So I am coming to you live from

or not live as it may be from my living room. I love it. I love it. It's kind of like live from Saturday

night, you know, almost wants, you want to say there.

But anyways, John, thank you so much for taking time out of your busy schedule.

I mean, I think there is not one person in the Amazon world who does not know about Alibaba.

It's almost a vital aspect in the Amazon process for so many sellers out there, especially when

they're just getting started for sourcing.

So we are definitely going to talk about how Alibaba can help Amazon sellers.

But what I like to do on the show is no matter what kind of position we have now or whether

we're selling on Amazon or not, we're somehow in this e-commerce ecosystem.

And we all come from different background.

So just real quick, where were you born and raised in New York there?

Yeah, so I am a born and raised New Yorker, come from a family of entrepreneurs.

You know, if you scratch me, I bleed small business. I'm all about, you know, building companies,

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