213. Turning WORDS into CLIENT'S and PROFIT With Joey Percia
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.9 • 670 Ratings
🗓️ 22 March 2021
⏱️ 75 minutes
🧾️ Download transcript
Summary
If you've noticed a theme recently with copywriting being the predominate topic we cover… there's a reason. It's what will separate you and our guest today has made millions in sales for over 100 clients and 35+ industries. Joey Percia, author of the Amazon #1 Best Seller, "Why Do You Hate Money?" (great title) is here to discuss a variety of topics, mainly talking about what's working in today's fitness space when it comes to marketing and copy. We pick his brain on what we are currently implementing so if you want to hear not only best practices but actual examples, this is the episode for you.
Time Stamps:
(0:45) Turning Words into Clients
(2:35) Concussion Issues
(6:00) Golfing and Writing as Skillsets
(14:10) Purpose of Copywriting
(18:55) Personal Stories and Shifting Beliefs
(36:29) The Perfect Headline
(40:47) VSL's and Launches
(45:43) Biggest Mistakes in Copywriting
(1:06:49) Downsell Offer
(1:11:12) Where to Find Joey and His Book
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | What's up, everyone? This is Aaron Diamond. And I'm Jordan Dugger and welcome to the fitness business |
| 0:04.0 | podcast, formerly known as Flow state of mind. The big question is this. How are online fitness |
| 0:08.9 | coaches able to build a multiple six or even a seven figure business like ours, all while getting |
| 0:13.5 | clients incredible results, escaping the nine to five and remaining massively profitable? |
| 0:18.2 | That was the question and this podcast gave you the answers. |
| 0:22.6 | This is the fitness business podcast. |
| 0:33.5 | What's up guys? Welcome back. And today we have a really special guest, Joey Pearson. |
| 0:38.3 | Am I pronouncing your last name, right brother? Percia. Percia. Okay, cool, cool, cool. |
| 0:39.3 | Joey Piercia. |
| 0:40.3 | So some of you guys might be familiar with Joey. |
| 0:41.3 | Some of you may be not. |
| 0:42.3 | So let me just give you a little bit of background. |
| 0:44.3 | Man, wealth of knowledge, Joey, in terms of all things related to blogging, copywriting, email |
| 0:50.3 | marketing, storytelling. |
| 0:51.3 | Turning words into clients is going to be the theme here. |
| 0:58.0 | And it's something that Aaron and I are both really, really, not only interested in, |
| 1:02.7 | but passionate about. And we think that it's a huge difference maker in today's world of high market competitiveness, sophistication, to be able to speak fluently with your words and to be |
| 1:08.0 | able to attract clients that way. And it's often an overlooked thing. |
| 1:11.4 | So Joey has generated millions in sales through copy and marketing. He's implemented over |
| 1:16.5 | 100 client projects in 35 different industries with multiple millions of dollars in sales. |
| 1:22.2 | And he's also an author of a number one bestseller. Why Do You Hate Money? Referred to as the |
| 1:26.9 | health and Fitness and Wellness |
... |
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