212. How Understanding the Difference Between Content vs Copywriting Can Help You Attract Dream Clients Even with a Small Social Media Following
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.9 • 670 Ratings
🗓️ 18 March 2021
⏱️ 30 minutes
🧾️ Download transcript
Summary
If you've been feeling like your social media game needs an upgrade and you really want to start attracting your DREAM clients and start seeing more applications roll in, today's episode is a can't miss and we have a special free mini course that is 10x this episode for you at the end. Understanding the difference between content and copy will determine your success in business. That's a bold statement but listen in as we explain why, some common mistakes we see with our IFCA students content, and how to use our simple framework to level up your lead generation.
Time Stamps:
(1:10) Inspired by a Text
(2:27) What is Content vs Copy?
(6:14) Copy and Applications
(8:20) Free Resource Teaser
(11:51) PAS Method
(18:40) Copywriting Mistakes
(25:50) What's the Goal of the Post?
(27:44) Free Resource
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Transcript
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| 0:00.0 | What's up, everyone? This is Aaron Diamond. And I'm Jordan Dugger and welcome to the fitness business |
| 0:04.0 | podcast, formerly known as Flow state of mind. The big question is this. How are online fitness |
| 0:08.9 | coaches able to build a multiple six or even a seven figure business like ours, all while getting |
| 0:13.5 | clients incredible results, escaping the nine to five and remaining massively profitable? |
| 0:18.2 | That was the question and this podcast will gave you the answers. This is the |
| 0:21.4 | fitness business podcast. What is going on guys? Welcome back. I am very excited. Just me today. |
| 0:35.4 | And I'm talking about a really fun topic around |
| 0:39.3 | copywriting and I know that I didn't even know what copywriting really was until |
| 0:45.3 | probably three years ago once I got into like the digital marketing space |
| 0:49.3 | and really understanding what actual marketing and positioning and like the |
| 0:54.0 | real ways you get clients in business. |
| 0:56.3 | I would have thought copywriting was like patenting, something to do with lawyers and getting like, |
| 1:03.2 | right, completely legal stuff. So we're going to talk about copywriting today. And I want to kick it off |
| 1:08.7 | with a text that I got right after our IFCA module |
| 1:13.7 | recently so we went in-depth teaching about copywriting versus content so that's what that's the main |
| 1:20.4 | premise I'm going to teach on today is content versus copy and then we went in depth with copywriting |
| 1:25.9 | well in fact in this training, we just did. |
| 1:28.6 | We barely scratched the surface. |
| 1:30.1 | But it's a lot more than what I'm going to go over in this podcast. |
| 1:32.5 | So this is with our IFCA students who are anywhere from brand new coaches all the way up to our Lions group. |
| 1:38.2 | Many of them are making 10 grand a month already. |
| 1:40.6 | 71 brilliant, brilliant coaches in this round. |
... |
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