In a radically changing environment, you have got to get honest with yourself about the

plays that you're running, are they working, are they not working, and more importantly,

I think you need to take a step back and ask yourself where do I have

biases where do I have confirmation bias where do I say to myself I could never do that

not at this point in my career or I'm unwilling to do that or those

lead sources or that solution or whatever it may be

that's just not my thing well the real deal is no one cares and if your business

isn't where you want it to be you've got to remove the confirmation bias you have to remove these biases that you have

about where you are in your career at this point or I don't like these things no one

cares what you don't like no one cares cares. The only thing that matters is solve problems for

customers. The only thing that matters is provide value to customers and

whatever the delivery mechanism is, do that. Get in front of more customers. Whoever is closest

to the customer is always going to be the one that makes all the money because that's

who wins in an environment like this. So ask yourself if there was 35 different ways for you to attract

sellers as an example and you went through the list, how often do you find yourself saying, well I would never do that,

not at this point of my career, I don't like those people blah blah blah and you make up these silly stories

about human beings because you categorize them because they're an expired listing or for sale by owner or

knocking on a door or buying an online leader, whatever it is, it's your

confirmation bias that are stopping you.

The only thing that matters is serve customers.

The only thing that matters is to serve customers and it doesn't matter what category they're in.

If you're a good human being, go serve customers.

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