1969: The Science of Attraction and Why Dating Is Still Financially Complicated

So Money with Farnoosh Torabi

Farnoosh Torabi

Business, Entrepreneurship

4.7 • 2K Ratings

🗓️ 13 April 2026

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

We’re diving into modern dating today—and not the glossy, swipe-right version—but the real, complicated, emotionally loaded landscape so many of you are navigating right now.

What happens when you’re financially independent… maybe even out-earning your partner… and the old rules no longer apply?

Why are some women opting out altogether, saying “I’m good on my own”… while others are leaning into this rising “tradwife” movement as a kind of antidote to burnout and girlboss culture?

And in a world of endless options, dating apps, and shifting power dynamics—how do you actually find a relationship that lasts?

My guest today is someone who has spent years studying exactly this.

Amy Chan is the author of UNSINGLE: How to Date Smarter and Create Love that Lasts and the bestselling Breakup Bootcamp. Dubbed the "scientific Carrie Bradshaw" by The Observer, she has helped thousands of singles transform their love lives through her world-renowned Breakup Bootcamp and Dating Bootcamps.

And in our conversation, we’re getting into everything—from the psychology of attraction and why dating feels so exhausting right now… to how money, ambition, and identity are reshaping relationships in real time… and what it really takes to build love that lasts.

Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open!

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Transcript

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0:00.0	So Money episode 1969, the science of attraction and why dating is still financially complicated.
0:08.8	You're listening to So Money with award-winning money guru Farnoosh Karabi. Each day, get a 30-minute
0:15.1	dose of financial inspiration from the world's top business minds, authors, influencers, and from Farnoose yourself.
0:23.0	Looking for ways to save on gas or double your double coupons?
0:26.7	Sorry.
0:27.6	You're in the wrong place.
0:29.0	Seeking profound ways to live a richer, happier life.
0:32.3	Welcome to So Money.
0:35.4	What I'm hearing is like women have tried the hustle and they're burning out and they're
0:40.3	like, well, for what? And it's such a hard economy. Why don't I just use my beauty and my soft,
0:47.4	feminine energy and like get the lifestyle I want that way. Maybe that's a more efficient way.
0:53.8	The problem is, so I work with
0:56.1	women 20, 30 years later when they made the decision to be like, you know what, I'm going to give
1:01.8	my career. I'm going to let him handle the finances. And I have really, really terrible stories
1:07.5	where they are without a job, they don't have the skills to go back in the market,
1:12.9	they don't have savings. I had one who signed a very, very terrible pre-up where she was left
1:18.2	with just the furniture. Welcome to So Money, everyone. I'm Farnoose Tarabi. We are diving into
1:23.6	modern dating today and not the glossy swipe right version, but the real complicated,
1:30.2	emotionally loaded landscape so many are navigating right now. What happens when you're
1:35.3	financially independent, maybe even out-earning your partner, and the old rules no longer apply?
1:41.4	Why are some women opting out altogether saying, you know what, I'm good on my own.
1:45.5	I don't need a relationship, while others are leaning into that rising tradwife movement as a kind
	...

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