1970: How to Start an Art Collection on a Budget, No Overwhelm

So Money with Farnoosh Torabi

Farnoosh Torabi

Entrepreneurship, Business

4.7 • 2K Ratings

🗓️ 15 April 2026

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

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Summary

Guest Liz Lidgett believes art should be for everyone—not just collectors with deep pockets or insiders who “get it.”

She’s the founder of a thriving gallery that champions emerging artists—many of them women—and she’s built a business around making art feel joyful, accessible, and deeply personal. Now, she’s bringing that mission to her new book, Art for Everyone, a practical and empowering guide to finding your style, buying art with confidence, and creating a home that actually reflects you.

In this conversation, Liz and I explore why so many of us feel intimidated by the art world, how that’s finally starting to change, and what it really takes—financially and emotionally—to start collecting. We talk about pricing, the myth of art as a guaranteed investment, the rise of artists as entrepreneurs, and even how AI is reshaping what we value in handmade work.

Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open!

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Transcript

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0:00.0	So Money episode 1970, how to start an art collection on a budget and without intimidation.
0:08.0	You're listening to So Money with award-winning money guru Farnoosh Torabi.
0:12.9	Each day, get a 30-minute dose of financial inspiration from the world's top business minds,
0:18.2	authors, influencers, and from Farnoose yourself.
0:22.1	Looking for ways to save on gas or double your double coupons?
0:25.6	Sorry.
0:26.6	You're in the wrong place.
0:27.6	Seeking profound ways to live a richer, happier life.
0:30.6	Welcome to So Money.
0:34.6	I may get some pushback from this, but I don't think that MFAs are really necessary anymore.
0:42.2	I think they're incredibly expensive.
0:44.3	And if you want to go get a master's, go get a business degree.
0:47.8	Because the amount that is expected from artists, I mean, our news right before, we were talking about as an author, you have to have so
0:58.7	many skill sets that I am learning and taking in, some of which I had as a business owner and
1:04.0	having to have, you know, kind of a master of all trades sort of thing. But really thinking about what is required of an artist these
1:14.5	days. And part of that is marketing, understanding your financials. You can make big money as an
1:21.4	independent artist. And I want you to make sure that you are saving for yourself, that you are really understanding
1:30.5	what it takes to be an artist, what your overhead is.
1:34.2	Welcome to So Money, everybody.
1:35.6	I'm Farnoge Tarabi.
1:36.6	Our guest today believes art should be for everyone, not just collectors with deep pockets or
1:42.3	insiders who get it.
	...

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