meta_pixel
Tapesearch Logo
Log in
The Futur with Chris Do

185 - You don’t need to be an expert — with Graham Cochrane

The Futur with Chris Do

The Futur

Arts, Education, Marketing, Design, Business, Self-improvement

4.9998 Ratings

🗓️ 20 April 2022

⏱️ 75 minutes

🧾️ Download transcript

Summary

Graham Cochrane is an entrepreneur, YouTuber, and business coach whose mission is to help other people start their own businesses. You might be thinking, “Great. Another online business guru telling me to sign up for their seminar while they pose in front of a rented Lamborghini.” But you would be wrong. In 2009, right after the financial collapse, Graham was laid off. He and his wife had recently purchased a house and just had their first baby. Not a great place to be. After struggling to find work and being unable to make enough through freelance work, Graham saw an opportunity, and a side project was born. Graham had unintentionally founded The Recording Revolution, the world’s largest online audio recording and music production resource. Years later, that little side project evolved into a seven-figure business with over twenty-thousand customers. The magic formula? Serve others. In this episode, Graham shares how spending his time and effort serving others has served him well. He and Chris talk about non-traditional ways to earn a living being creative, how to build a community, and why you don’t need to be an expert to teach. Graham was also generous enough to share the nuts and bolts of his business model and its financials. His first year in business, he earned $5,000, but by the end of his second, he was at $65,000, all from selling courses based on his experience. Sponsored by BetterHelp - https://betterhelp.com/futur Athletic Greens - https://athleticgreens.com/futur Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

It's helpful to remember that everyone you admire in your field or in any field is just another human being like you.

0:07.3

They're scared, they're fearful, they're insecure.

0:10.8

I can tell you the more successful you become, it doesn't get any better. You don't get less

0:15.8

scared. You have just new fears, new insecurities. The problem is that it becomes harder because now you have fewer people

0:21.6

to talk about them with because you'll be judged if you share your successful person fears.

0:27.0

Nobody understands you so the pool of people that you can relate to diminishes. The Grandma I'm excited to talk to you today. Your message to me was really compelling. I'm like, okay, this guy gets it. I think we're doing very similar things wanting to support our communities. So let's just start there.

1:05.7

Before we get going, can you introduce yourself and then tell us a little story about who you are and what you do?

1:11.7

Yeah, and I'm so pumped to hang out and talk.

1:13.8

What you're doing is amazing, Chris.

1:16.1

Yeah, and I own two online businesses.

1:19.1

I started in the music space with a brand called The Recording Revolution.

1:23.0

I started that in 09.

1:24.7

And the goal there was, I didn't actually

1:26.7

know what I was doing in 09, but the goal there

1:29.1

was to help musicians make better sounding recordings, tell them what gear to buy, how to use

1:33.9

the gear without having gone to audio school, just tips and tricks and that

1:38.7

turned into an online business. I didn't know that was a thing and so that became

1:41.9

super successful, it became the

1:43.6

coolest thing I'd ever done I really enjoyed it fell in love with it and and then I

1:47.7

fell in love with helping people start their own business around their

1:52.0

own knowledge their own knowledge, their own skill set, their own hobbies, just like I had and that turned into this personal brand, Graham Cochran.com. I launched in 2018.

2:02.0

And that's just been an amazing journey that was like a passion

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from The Futur, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of The Futur and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.