I think a lot of times clients come to agencies because they have an idea maybe they should do this, maybe they shouldn't, they need either validation somehow or someone to challenge that intuition.

So part of servicing a client is showing the process

of how we get to where we get to.

I think they pay for our thinking just as much

as the solutions we arrive at and showing the thinking I think is to do. You know it's not that often that I get an opportunity to speak to people who are actively still working in this base that we left behind a few years back.

So it's always kind of nice, it's like a trip down memory lane.

So Mickey, you're one of those people. You're working over at trollback.

And you have a really interesting title. You're the director of creative strategy.

That's a big lofty kind of title director of creative strategy.

Sounds wonderful.

I think I know what it is, but for people who don't know who you are can you

introduce yourself and tell us what it is that you do and a little bit of your

story please.

Definitely my name is Micah Salidus as you said I'm the director of

creative strategy at a branding and design studio Trowback and company I'd say it's a

fairly new title within the industry. Trowback

started in the motion graphics world back in the late 90s I think in 99.

But recently, you know, we've grown into a studio that handles.

We still do design and animation and motion graphics,

but we're doing a lot more brand strategy,

content strategy, those kinds of things.

So for me specifically,

...