The fact is if you don't know the job that you're quoting or bidding on or filling out an RFP for,

then possibly maybe you shouldn't be doing it. I don't want to go to a heart surgeon who

dabbles in it on the weekends. We don't hire firms or agencies or

professional firms for a wide array of full service offerings. We hire them

for something specific. Oh, Before we get started on today's podcast I want to thank a mutual friend for connecting

us together, Hector Garcia, for which if you didn't introduce us, I would not be speaking to my guest.

And also, for Arthur Blair ends for introducing me to you, Ron, in his book, Win Without Pitching Manifesto.

On today's episode, we're going to be talking to

CPA, Ron Baker, who's got a mission to once and for all bury the billable hour and

time sheet in the professions. He's a speaker, writer, educator,

and he is also the host of a radio talk show

called The Soul of Enterprise.

He's the author of seven best-selling books,

including Professionals Guide to Value Pricing,

the Firm of the Future, pricing on purpose, measure

what matters to customers, mind over matter, and my favorite, implementing value pricing

and the sole enterprise.

Ron, for people who don't know you, can you please introduce yourself?

Wow, Ron Baker recovering CPA.

Started my life in a big eight accounting firm and by the way Chris that's how you

carbon data CPA you listen to the you listen if they say big eight big six big five

big four well I'm big eight so that gives you a sense of the era I'm from.

...