171. How Bradley Goldman Lost Everything Because of Covid But Went From 0-21K in 2.5 Months Online With Immediate Impact
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.9 • 670 Ratings
🗓️ 22 October 2020
⏱️ 34 minutes
🧾️ Download transcript
Summary
We hope this episode brings you the inspiration that anything is possible, even in the darkest of times. Bradley Goldman had a thriving in-person training studio before COVID. He was forced close and lost everything. He had two choices.
Get fucked and stay fucked or adapt and find a new path. Immediate Impact was that new path and because of going through just 50% of the course, he was able to take his training knowledge and expertise, go fully online with the systems we teach, and generate 21k in a mere 2 and half months. This could be you too.
Listen in as we break down Bradley's story, what propelled him to this level of success, and how he'll continue to grow and scale.
Time Stamps:
(0:50) Pre-Covid and Shit Hitting the Fan
(7:03) First Pivoting Step
(9:00) Sucking at Sales
(12:19) Bradley's Why
(14:24) The Transition
(20:00) Peloton
(21:35) Blue Ocean Strategy
(23:50) Language and Application
(29:03) Final Decision on Immediate Impact
(33:08) Where to Find Bradley
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | What's up, guys? Welcome back to the flow state of mind podcast. Just Jordan here with my good friend, |
| 0:04.2 | Bradley. And, well, first off, man, how are you doing? I'm doing great, man. How are you? |
| 0:08.3 | Great, great. Yeah, we were just kind of chopping it up before we got started here about the wedding. |
| 0:12.3 | And Brad, I first want to congratulate you, though, man, because I understand birth of your first child. Yeah, three weeks ago. Three weeks as of yesterday. That's what I'm here. I got this little sound effect. |
| 0:24.3 | I've been I've looked for it. Go ahead. What was that? I was just out. I look for it. I look for any opportunity to use that. I don't blame me, man. Yeah, I was cry. She's down there with mommy right now. Right on, man. That's exciting. Congrats, dude. Thank you. Thank you. And so honestly, man, |
| 0:40.0 | I just kind of want to dive right in. So Brad, you know, he's got a very he, you've got a fascinating |
| 0:44.3 | story and very inspiring story in terms of the limit limitations you were able to overcome. |
| 0:49.9 | Because from what I understand, you had a thriving business prior to COVID in the sports nutrition |
| 0:55.0 | and also personal training industry. And you were, you were basically went to zero, right? Like COVID |
| 1:00.3 | kind of fucked you over. I want to get into that. And I also want to touch on how you were able to |
| 1:04.7 | like, like what you were able to leverage and learn through this process moving online. Because |
| 1:09.0 | correct me if I'm wrong, but you went from like no online |
| 1:11.0 | experience and just threw into the fire right sort of sort of so you if you're cool I'm going to |
| 1:17.3 | jump right into it let's jump into it man I'm excited to hear okay so pre-COVID um I've been in |
| 1:22.9 | personal training and sports nutrition for let's say like like, I think eight to 10 years now. |
| 1:31.0 | And pre-COVID, the last year I made my biggest move with my in-person business. |
| 1:36.3 | I went from a private gym in the city, and I moved into a very exclusive gym to River for the Hills. |
| 1:42.8 | Business was doing great. |
| 1:44.1 | And then COVID hit. |
| 1:45.0 | And yeah, like you said, I just got fucked. |
| 1:47.3 | I lost everything. |
| 1:48.6 | So I'd spend the last, you know, eight years building this business and just made a big move. |
... |
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