170. Biohacking Your Health & Performance + Should You Be Running Paid Ads? With Growth Marketer & Biohacker Austin Floyd
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.9 • 670 Ratings
🗓️ 19 October 2020
⏱️ 61 minutes
🧾️ Download transcript
Summary
Two very different topics but we know you'll definitely enjoy both from our guest and a good friend today. Austin Floyd is a biohacker, growth marketer, and has worked with some of the biggest fitness companies like Ketobody and Onnit. We hired him awhile ago to help us with our paid ad strategies and couldn't recommend his services more. This guy is a polymath if there ever was one and researches the shit out of everything so if you enjoy optimization and learning about marketing strategies that actually work, this is a podcast you don't want to miss.
Time Stamps:
(1:55) Austin's Current Routine
(4:12) Might Piss You Off
(7:30) Water
(11:07) Optimization for Jordan
(16:20) Red Light Therapy Devices
(17:20) Cold Therapy
(18:58) Ketamine
(23:07) Growth vs Traditional Marketing
(26:28) Escaping the Dancing Bear
(36:36) Obstacles and Opportunities
(40:15) Tactics vs Strategies
(44:06) Conscious Marketing
(48:20) The Trolley Experiment
(51:46) Rapid Fire Questions
(1:00:19) Where to Find Austin
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | What's up guys? Welcome back to the flow state of mind podcast. Aaron and I have a really |
| 0:03.3 | special guest here, a close friend of ours, as well as business partner and just all around, |
| 0:07.9 | fascinating dude that we're really excited to share with you guys. We have Austin Floyd. |
| 0:11.9 | Austin, how are you, brother? Good man. How are you guys? Oh, we're good. We're good, |
| 0:16.3 | you know, married and just recovering. Yeah, recovering from a hell of a week. But just a little bit of background on you, Austin. |
| 0:22.2 | And you can sit here in awkward pauls as I kind of hype you up. |
| 0:25.1 | But Austin is a growth marketer and biohacker and lover of life. |
| 0:29.3 | You know, he's helped a lot of e-commerce companies grow from seven to eight figures |
| 0:32.9 | and beyond that. |
| 0:34.1 | And he's really, I would describe you as like a polymath, right? He could go deep in a |
| 0:38.0 | variety of different subjects between health and longevity, biohacking, chemicals, psychedelics, |
| 0:43.7 | relationships, just a all around fascinating and genius dude that I'm really excited to like pick |
| 0:49.3 | your brain. A lot of marketing topics today, but I'm sure we'll go on some divergent pass as well. |
| 0:54.1 | Yeah, one thing I want to add, one of my favorite, one of my favorite Austin stories is we A lot of marketing topics today, but I'm sure we'll go on some divergent pass as well. |
| 0:59.7 | Yeah, one thing I want to add, one of my favorite, one of my favorite Austin stories is we were with a group of friends several weeks back now. |
| 1:02.0 | It was actually my bachelor at party weekend. |
| 1:03.6 | We were in Austin and we're sitting there and someone at we had a red light in the room and |
| 1:07.8 | someone was sitting in front of it. |
| 1:08.9 | And a friend asked, you know, what are the benefits? What does that do? And I just had this look on my face like, I need a guy. |
| 1:14.5 | I need, you know, the person to step up because I'm so used to relying on Jordan for a lot of |
| 1:18.8 | this info. And Austin comes right over and he's like, what is it you're trying guy I'm looking for. And I feel like we could be on a number of topics. And also |
| 1:27.6 | would be the guy that I'm like searching the room for. Indeed. Indeed. Well, actually, |
... |
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