152. How To Not Be a Boring Piece Of Sh*t In Your Marketing
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.9 • 670 Ratings
🗓️ 10 August 2020
⏱️ 33 minutes
🧾️ Download transcript
Summary
Not getting as much interest as you want with your coaching and posts? Feel like you are doing everything right from the technical side and still not getting the results you want? You may be boring... before you get pissed off and hit unsubscribe, we can fix that! Listen in as we discuss how not to be boring in your marketing, show up as the true you, and attract the RIGHT people with your message.
Time Stamps:
(2:00) Working on Your Personality
(4:42) Questions to Ask Yourself
(8:50) Are You Dumb?
(10:05) The Facts about Being Boring
(12:20) Keys To Not Being Boring…
(17:00) Caloric Deficit Example
(22:00) Best Advice We Have For You
(24:20) Jordan's Perception Walking Into a Bar
(27:05) Sugar Example
(29:14) IFCA
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Transcript
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| 0:00.0 | What is up, fam? Welcome back to the FlowState in Mind podcast, Aaron and I here with another |
| 0:03.9 | tandem episode. And this is going to be one that's fun. It's going to be one that is not boring, |
| 0:08.5 | hint, hint, because the whole thing we're going to talk about today is how to not be fucking boring. |
| 0:12.9 | And it's such an important thing that the person who is the least boring typically sees a lot of |
| 0:19.2 | things in their life improve between business, personal |
| 0:22.0 | relationships. But if you're a coach and if you're somebody who's trying to create a business, |
| 0:26.6 | especially where you are the face and you're the brand, this is imperative, right? You've |
| 0:31.1 | got to figure out how to not be boring. And speaking from personal experience, I've had to really |
| 0:34.4 | like work on this. I've never thought you were boring. Well, because you |
| 0:38.2 | know me, right? But there's some people. That's true. Yeah. When you first started showing up online. |
| 0:42.3 | Yeah. I was like, come on, like, smile. You know, use your personality. I do remember that. I think I'm just |
| 0:47.0 | now starting to like be a little bit more of myself online. And that's the thing. I didn't even mention this in here, but sometimes you're, you're an interesting person in real life, but you have trouble getting that to translate online. No, totally. And this episode's going to be a |
| 0:58.3 | fun one. And if you can summon like a roundabout way, send it to people who you feel like are |
| 1:04.2 | boring because it's, it is going to be like, here's what to do. Here are ways to make yourself more interesting but let's I briefly want to touch on like |
| 1:11.5 | why we're talking about this and Jordan kind of alluded to it so I don't even know how to |
| 1:16.9 | say this nicely but in past rounds of IFCA we have tried to help people and we've kind of felt |
| 1:25.7 | like man this person just doesn't have it either they're |
| 1:29.1 | very boring or they're very negative or just something about their personality isn't going to |
| 1:35.7 | attract people to want to work with them and it's like how do you break that to someone well we've |
| 1:41.0 | started like a really thorough interview process for iFCA. So Hayden is an excellent |
| 1:47.0 | judge of character. He takes people through the ring or ask a bunch of personal questions and |
| 1:50.0 | stuff. Because if you're boring or if you're negative, like you're just not going to be a good |
... |
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