151. The Truth about Cannabis, the CBD Industry, and The Future of Cannabinoids | with Cured Nutrition CEO Joseph Sheehey
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.9 • 670 Ratings
🗓️ 6 August 2020
⏱️ 66 minutes
🧾️ Download transcript
Summary
The war on drugs is exposed and the truth about cannabinoids is finally coming to light based on research and evidence, not people's feelings. CEO of Cured Nutrition, Joe Sheehey, is on the podcast today to discuss this very topic. We talked about how he was first introduced to this world in college, how he turned partying into serving others, the reality about cannabis, and much more!
Time Stamps:
(1:57) Introduction to CBD and College Days
(8:29) The Shift to Intrinsic Value
(11:00) Addiction and the Importance of Therapy
(15:45) The Mindset of Cured Nutrition
(24:50) Being Present
(30:44) THC Orally vs Smoked
(38:00) Implementation Process
(39:55) The Push to Mainstream
(48:00) Struggles with Running a CBD Business
(52:00) Branding
(1:00:14) The Future of Cured Nutrition
(1:03:58) Possible Rabbit Holes Guest?
(1:04:44) Where to Find Cured Nutrition
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Transcript
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| 0:00.0 | What's up guys? Welcome back to Flow State of Mind. Aaron and Jordan here with a special guest today. |
| 0:03.9 | And that is Joe Sheehe. Did I pronounce your last name right? Sheehe. |
| 0:07.7 | It's Sheehee. Okay, cool. Right on. So CEO of Cure Nutrition, a lot of you guys are probably familiar with Joe and especially his company, major staple within the fitness community and the CBD industry. So it's a unique approach that we're going to dive all into. But Joe's a former |
| 0:21.7 | NASA contributing aerospace engineer, fun fact, and he's nationally distinguished physique competitors. |
| 0:27.3 | So lots of interesting tidbits in your backstory coming from aeronautical engineering all the way over |
| 0:32.5 | to cannabis and CBD. So he's now the co-founder and CEO of a leading cannabinoid wellness brand, |
| 0:38.3 | Cured Nutrition. And he's followed decades governed by a strict set of rules and adherence to |
| 0:44.2 | socially acceptable past. And he's going to get into his story about how he left kind of a life |
| 0:48.3 | of comfort into a more direct impactful route into the world and in all the different areas in which this has led him. |
| 0:55.7 | So we're excited to dive in. |
| 0:57.2 | Yeah, thanks for joining us, Joe. |
| 0:59.0 | Yeah, thanks so much for having me and stoked to go left and right from aerospace to cannabis. |
| 1:04.8 | They seem to have a direct correlation, I guess. |
| 1:07.0 | Right. |
| 1:07.2 | You know. |
| 1:08.2 | Yeah. |
| 1:08.2 | There's some funny, like, like probably some funny, um, |
| 1:11.5 | puns that you can make with that with the transition, but, uh, oh yeah, we'll try to avoid those |
| 1:15.4 | as much as possible. I get on here. Sean got me on the blast off before. I was like, yeah, |
| 1:19.9 | that's, that's a good joke. I see it. Yeah, well, let's start there. You know, we don't always have everyone start in with the backstory, |
| 1:28.4 | but you have such a unique one from your personal story to the company story. |
| 1:33.3 | So kind of tie those things together. |
... |
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