150. From $50 PER YEAR Coaching to 6+ Figures IFCA Coach Lacy
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.9 • 670 Ratings
🗓️ 3 August 2020
⏱️ 60 minutes
🧾️ Download transcript
Summary
No, the title isn't clickbait. Once upon a time our IFCA coach Lacy Healey was charging 50 dollars PER YEAR to train in person. Worse, she had people drop off and quit because they "didn't feel it was valuable." 50 dollars a year!
There is a lesson here in perceived value and that's what this episode is about. Lacy's journey through money mindset struggles to be the coach she is today is nothing short of incredible. To witness the level of confidence she has to not only lead our IFCA mentees but also charge was she's worth in her own business (one is paying $1,000 a month) is what IFCA is all about.
If you're ready to charge what you are worth and have a raving fan base, listen to this episode right now.
Topics Include:
- Our First Disagreement
- The Small Organic Following
- Evening Walk Topic/Idea Generation
- Lacy's Messaging
- Intimate Audience
- Life Outside of Social Media
- Cold Outreach Alternative
- Importance of Email List
- Money Mindset Shifts
- High Ticket Examples
- Advice If You're On The Fence
- Entrepreneurship vs. Working For The Man
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | What's up, guys? Welcome back. And today we are here with our good friend and business partner, |
| 0:06.4 | Lacey Healy. Thanks so much for joining us. I'm super excited to be here. I was like almost kind of |
| 0:13.3 | nervous this morning. I was like, wow, I'm finally going to be on the closed day. It's a long time coming. |
| 0:17.6 | Long time coming. That's for sure. Yeah, but I really love Lacey and I's backstory. |
| 0:22.9 | And I like to take it back to kind of the first conversation I really remember us having, |
| 0:28.1 | which we really disagreed on something. |
| 0:30.1 | And Lacey brought it to me in my DMs. |
| 0:33.2 | And I remember it being about just like the client experience and low ticket versus higher |
| 0:38.3 | ticket clients and service and and things and I remember thinking like I love when |
| 0:43.5 | people do that I love when people come to me with a different point of view and |
| 0:46.4 | they're not afraid to speak up and that like happened on a few different instances |
| 0:51.2 | and then Lacey it was always really respectful though on both ends and then Lacey, it was always really respectful, though, |
| 0:54.6 | um, on both ends. And then Lacey joined IFCA, our very first official round of IFCA. |
| 1:00.0 | Um, she absolutely crushed it. We really got to know her well through that. And then we asked |
| 1:05.1 | her to be an IFCA coach in IFCA 2.0. And she has been with us ever since. We absolutely love working with her. |
| 1:13.9 | We're going to get into a little bit of the backstory of IFCA and some of the bumps and hurdles we've |
| 1:19.1 | had to jump through and stuff. But it's just, it's been a fun ride. And Lacey has so much to share |
| 1:24.4 | in regards to building a successful business and really attracting clients with |
| 1:30.0 | a small following. And it's just going to be really useful for a lot of fitness coaches who listen |
| 1:34.3 | to this podcast. Yeah. And it's been great because it's funny. The foundation in which you're in |
| 1:37.6 | Aaron's relationship was formed has also been the baseline for our relationship and business. |
| 1:42.6 | Because there have been multiple times early on that you |
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