149. The Importance of Long Form Content to Your Overall Business Strategy | Replay on the Operation Podcast with Chase Chewning
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.9 • 670 Ratings
🗓️ 30 July 2020
⏱️ 26 minutes
🧾️ Download transcript
Summary
Are you utilizing a long-form content medium (blog, podcast, Youtube channel) to grow your business? Are you tired of the surface level interactions on social media? Today's episode is with our good friend and past guest Chase Chewning, Podcast host of Everforward Radio, and new podcast, Operation Podcast. We discuss with Chase the birth of the Flow State of Mind podcast, how we've utilized it with Impact Fitness Coaching Academy, and our advice to aspiring podcasters. Topics include:
- IFCA Announcement
- Rabbit Holes Podcast Launch!
- Why Podcasting is Responsible to Jordan's Success
- How Everything on the Flow State of Mind Started
- Using the Podcast for Business Purposes
- Flow State of Mind and Impact Fitness Coaching Academy
- New Opportunities Through Podcasting - PS It's Free!
- Case Studies and the Storybrand Process
- Advice to Aspiring Podcasters
Subscribe to the Rabbit Holes Show!
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Learn More About Impact Fitness Coaching Academy….
How We've Helped More Than 725 Fitness Coaches, Experts, and Influencers Grow a 5-35k Per Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following
For More Info → CLICK HERE
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✅ Our Top 10 Organic Fitness Posts That Have Generated More Than 45,675 Likes, 2,560 Comments, and 1,876 New High-Paying Fitness Clients in our Own 7-Figure Online Fitness Business.
✅ Our Done-For-You Content Calendar 100+ Posting Ideas Guaranteed To Bring You Pre-Sold Leads, Grow Your Following + Create REAL Authority and Connection Online.
✅ How To Craft An Offer That Sells Itself - 5 Keys To an Irresistible "Switch Offer"
✅ Our Objection Handling Masterclass - How To Eliminate "I can't afford it" + "I need to talk to my spouse"
To Join For Free Click → JOIN THE FIT-BIZ SECRETS FB GROUP
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Join Us at the Next Fit Biz Conference to learn from the Top Fitness Entrepreneurs & Coaches How To Start, Grow, and Scale a Wildly Profitable Fitness Coaching Business!
Early-Bird Pricing Now Available!
To Learn More About The Next Live Fit-Biz Conference Event → CLICK HERE
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Transcript
Click on a timestamp to play from that location
| 0:01.0 | Yo, welcome back, guys. |
| 0:02.3 | Jordan here with a quick intro to let you guys know what you're getting into today. |
| 0:05.4 | And what we have today is a quick and to the point podcast with our friend Chase Cheney, |
| 0:09.5 | who Aaron and I were actually a guest on Chase's new podcast called Operation Podcast. |
| 0:14.1 | And what the goal is here is to explain to you guys the importance and validity for long-form content. |
| 0:19.3 | Not just a podcast, but a podcast is a great medium for some sort of long-form content |
| 0:23.1 | to have in your funnel, okay, to have, to drive people to, to allow them to get to know |
| 0:28.3 | you on a more deeper and intimate level. |
| 0:30.3 | And, you know, we always look at, like, trying to garnish attention and trying to, like, |
| 0:34.8 | drive people into whatever our offer is. |
| 0:36.8 | And all we do typically is, like, we're like, oh, Instagram, Instagram, Instagram. |
| 0:40.3 | And Instagram is okay, but man, like as compared to things in relation to more longer |
| 0:45.2 | and more closer proximity content, things like podcast, even YouTube channels, blogs, email |
| 0:50.4 | lists, you're going to convert customers so much higher because they're closer in proximity to you, and you have higher reach and ability to get seen by them because you actually control |
| 0:58.4 | the platform more. |
| 0:59.7 | It's compared to like Instagram where your reach is so limited, and it's only going to continue |
| 1:03.6 | to get worse due to the monetization of the platforms, right? |
| 1:07.8 | So, you know, we'll kind of dive into how the podcast has impacted our lives and also the business side of things. |
| 1:14.8 | And hopefully this will give you some, I guess, stir up some ideas and creativity for how you can also leverage some long form medium or platform in your own process. |
| 1:23.7 | All right. Also, guys, wanted to let you know on two really exciting things. Number one, IFCA is open for enrollment. |
| 1:30.3 | So if you are interested, go ahead and just click the link in our show notes and go to the |
| 1:35.3 | sales page. |
... |
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