148. 6 Key Secrets To Scaling A Fitness Business
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.9 • 670 Ratings
🗓️ 27 July 2020
⏱️ 25 minutes
🧾️ Download transcript
Summary
Jordan solo on the podcast today to share 6 key secrets you NEED to hear if you aspire to grow a 6 to 7 figure online fitness business and beyond. As we say, success leaves clues and awhile we've obviously had our share of missteps throughout our careers, we've grown our businesses from 650k to 1.3 million. If you want to do the thing and really scale your business, these 6 keys are for you.
Time Stamps:
(1:00) Success and Fulfillment
(2:00) Ray Dalio Quote
(3:44) The Physical Self and Thinking Time
(7:50) Focus and Reading
(8:04) Investing in Yourself
(10:47) Hiring
(11:29) Business Expenses
(12:55) Shit Talking
(14:30) Different Strategies for Different Stages
(16:57) Preach Your Practice
(17:43) IFCA Round 5!
(17:50) Success Stories
(23:16) Our Sales Page
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Transcript
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| 0:23.7 | Yo, what is up guys? Welcome back to the Flow State of Mind podcast. Just Jordan here today because Aaron's not feeling real well. We've been running pretty hard. I don't know if she'll mind me sharing this, but she's also like on her cycle. And we've been, she's been grinding and working really hard trying to prepare for this next IFCA launch. And so she, you know, I offered to just go ahead and record this one by myself. So you guys are with me today. But I've got a lot of really, really fun shit to share with you today that I think is going to be massively insightful. And it's the idea of like what I've learned personally over the past year |
| 0:28.9 | in scaling a business from over the past year alone, we've scaled from like 650K to about 1.3 million. Prior to that in the last year and a half, it was from about 350k to 1.3. |
| 0:40.2 | And there's a lot of things that I've learned through this process. It's been a grind. |
| 0:43.3 | And it's been a lot of fun and very fulfilling. But I wanted to kind of like sit down and journal and share with you guys some of my takeaways. Right. Yeah, just share with you some of my takeaways. So they're like five key lessons that I was able to sit down and kind of write down and decide, you know what? These are, these are things that I think are massively |
| 0:56.1 | important and contributory to the shifts that I've had to make personally in order to like reach |
| 1:01.7 | this level of success. Now, the idea of success and fulfillment are really two different things. |
| 1:05.9 | And this is a conversation for another podcast episode. Am I fulfilled? Yeah, definitely. But now that we are at this like higher |
| 1:11.8 | level of success, I want to shift my focus a little bit more towards fulfillment, right? And making |
| 1:16.4 | sure that we're doing things that are in alignment with our values and things that we want to do that |
| 1:20.2 | we actually enjoy. So we're not like in a business which is draining and soul sucking. That's |
| 1:24.2 | the last thing that you ever want to do. And the last thing that you ever want to create is something that works not for you, but against you. You know, you want something |
| 1:30.7 | that actually serves you in the right way. Tony Robbins has a quote that I love that success without |
| 1:35.4 | fulfillment is really the ultimate failure. So I also want to preface this episode by saying this, |
| 1:39.7 | look, this episode is for those who want to do the thing, right? They want to do the big thing. They want to |
| 1:44.3 | grow a business. And look, that's all relative to whatever your goal is. Maybe it's a $10,000 a |
| 1:50.0 | month business. Maybe it's a $5,000 a month side hustle. Maybe it's a $100,000 a month company with |
| 1:55.5 | multiple employees. Whatever that is, that's fine. But you're making the decision to make an impact and to do your part in changing the |
| 2:01.2 | world and helping others and being the entrepreneur as compared to just kind of, you know, being in |
| 2:05.3 | the hamster wheel, working for the man. And if that's not you, that is absolutely okay. So I want to |
| 2:10.4 | share a Ray Dalio quote. For those of you guys who listen to this, you know I love Ray Dalio. |
| 2:14.4 | A book that I always recommend is called principles. But he says this, I cannot say |
| 2:18.1 | having an intense life filled with accomplishments is better than having a relaxed life filled with |
... |
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