If you focus on working really hard and you focus on the value you're going to bring that

organization, that's going to bring you happiness and going to give you career development.

If you start focusing on everyone else's journey around you,

then it's only going to do. Welcome to the future podcast, a show that explores the interesting overlap between design, marketing, and business. I'm Greg Gunn.

We talk a lot about branding, what it is, what it means, and how it all works.

But our guest today works in branding at the highest creative level.

She is the executive creative director at Mother Design in London.

Now, Mother is a world famous agency and you've probably come in contact with one of their incredible campaigns at some point.

In this episode, we follow our guests through her entire career

and hear about all the personal and professional choices she made

that ultimately led her to where she is today.

You'll hear about what drives her endless curiosity,

how she specializes in not specializing,

and why playing the comparison game

will only lead you to unhappiness.

Please enjoy our conversation with Kirstie Min's.

Okay Kirstie, I'm so excited to talk to you.

I don't know how this happened, how it came to be, but I've been a

fan of Mother for a really long time. And so I was like, is this the same mother that I've

looked up to like my entire design career? And it is the same one. And I'm just blown away by the breath of work and the quality of work and

it's just everything up and out so that's me gushing for half a second but for people who don't know who you are

can you just introduce yourself please?

...