meta_pixel
Tapesearch Logo
Log in
The Futur with Chris Do

143 - Make enemies, gain friends — with Freddie Ost

The Futur with Chris Do

The Futur

Design, Self-improvement, Education, Business, Marketing, Arts

5976 Ratings

🗓️ 21 July 2021

⏱️ 62 minutes

🧾️ Download transcript

Summary

If punk rock were a genre of design agency, then SNASK would be the Sex Pistols. As they state on their website, SNASK is a “creative agency of misfit geniuses conquering the world through fine lookin’ design and real emotions. To worry about what people think of us is a waste of time.” Freddie Ost is the founder of SNASK and we were fortunate enough to have him on the show and really get to know the person behind the eccentric agency. In the spirit of his business, the conversation oscillates between emotional vulnerability and playfulness. So if all goes well, you will laugh, cry, and be inspired in no particular order. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

We had imposter syndrome for at least five six years where we were like in every meeting we were like oh my god soon someone's gonna call our bluff and realize that we're not sure about anything but then after also almost around five years we realized that

0:14.1

wait a minute there's almost no one in any meaning knowing anything but there's a lot of

0:18.9

people pretending that they know and then we felt like why do everyone keep acting like they know when they don't know

0:25.6

people shouldn't have imposter syndrome because it's just like everyone are humans. The Welcome to the future podcast, a show that explores the interesting overlap between design, marketing and business.

1:01.0

I'm Greg Gunn. If Punk Rock were a genre of design agency, then

1:06.7

Snask would definitely be the sex pistols. As they say on their website,

1:11.2

Snask is a creative agency of misfit geniuses, conquering the world through

1:16.0

fine-looking design and real emotions. To worry about what people think of us is a waste of time.

1:22.3

Well said, Snask. In today's episode we are fortunate enough to be joined by the

1:26.6

founder of Snask and really get to know him as a person. And in the spirit of his agency, the conversation oscillates between emotional vulnerability and genuine playfulness.

1:37.5

So if all goes well, you will laugh, cry, and be inspired in no particular order.

1:43.0

All right, I'm not going to say much else because I think you should just listen to it.

1:47.0

Please enjoy our conversation with Freddieost.

1:50.0

I'm really excited to talk to you because I didn't know who you were until I saw you backstage at the

1:57.4

design conference in Brisbane and I knew that they had you up there for a reason because you guys are wild.

2:04.6

And I remember you saying to me backstage like, yeah, I usually bring a rock band.

2:08.9

But you said it in such a deadpan manner.

2:10.7

I wasn't sure if you were serious or you're pulling my leg.

2:14.0

And it turned out you were serious and you do such an unusual presentation.

2:19.0

Like, I was kind of on the edge of my seat like thinking,

2:22.0

what is going on with these guys that come on one person sits on a couch and then you're doing your thing and the thing is you win everybody over the minute you start to show your work and you talk about it.

2:34.2

There's a humor, there's an intelligence to the work that you guys do and a freshness to it that I think you just win people over that way.

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from The Futur, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of The Futur and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2025.