You sort of have to set your ego and pride aside and you have to start cold emailing anyone you can get your hands on and I sent out hundreds of cold emails every single week.

And the way that filtered down was 100 cold emails

would end up getting about 10 people

to agree to jump on a call.

Three would kind of be like,

eh, let's give it a try, and then one would end up being a client I mean it felt like if I sent a hundred

one could end up giving me a chance I'm going to do. Welcome to the future podcast, a show that explores the interesting overlap between design, marketing and business.

I'm Greg Gunn. I don't know about you, but when it comes to

copywriting, I start sweating and forget how to use the English language. Maybe

it's a lack of vocabulary, but my words taste like plain oatmeal. There's nothing wrong with them. They're just really boring.

Which is why I always appreciate great copy. It's simple, it's clear, and it tickles your brain if done right.

Today's guest is a creative writer. By day he runs a small advertising business

called Honeycopy, but by night, he writes and publishes poetry under the alias January Black. So, yeah, he's got lots to say. And he does it without mincing words, but in a way that will kind of make you smirk too.

In this episode, he and Chris talk about the nuance and challenges of language and how to wield it

with grace.

We'll hear about how he found writing,

why he left a well-paying agency job for manual labor,

and how to name a $15 cookie

so that people will happily pay for it. Please enjoy our conversation with Cole Schaefer.

Cole, excited to talk to you. I saw your tweet and it's nice to know that you're also aware of what we're doing here.

So for people who don't know who you are, can you introduce yourself please?

Absolutely. My name is Cole Schaefer. I am a creative writer over at a small advertising shop called Honey

...