Welcome to UnFuck Your Brain. The only podcast that teaches you how to use psychology, feminism, and coaching to rewire your brain

and get what you want in life.

And now here's your host, Harvard Law School grad, Feminist Rockstar, and Master Coach,

Kara Loyenthyle.

Okay, y'all, I am fired up about this

podcast today and you're gonna hear why but I just want you to know that when I was

typing my notes for this episode it was just like buyer shooting out of my

fingers a lot of feelings about today's episode. So after about six months

in business I started getting hired by other coaches and entrepreneurs to do what one of

them called yell at me about my pricing.

So in other words, I started getting hired by entrepreneurs who were undervaluing and underpricing their

offerings and not making enough money.

And it soon became really clear to me why.

The fact is that most of us have a totally unconscious relationship to money.

And for many of us, that relationship is also pretty much negative.

We worry about money, we don't think we ever have enough,

and we don't think we know how to make more.

And that's because we are thinking about money in the wrong way.

And most of us are doing this completely unconsciously.

Now, money beliefs are something most people pick up from their parents first and foremost and I can

almost guarantee that your parents did not create their money beliefs

consciously either. And because you pick up on the stuff so early, it just seems like the way the world is.

...