Welcome to Unfuck Your Brain. The only podcast that teaches you how to use psychology, feminism

and coaching to rewire your brain and get what you want in life. And now here's your

host, Harvard Law School grad, feminist rock star, and master coach, Carla Lohanthile.

Okay, y'all, I am fired up about this podcast today. And you're gonna hear why, but I just want

you to know that when I was typing my notes for this episode, it was just like, fire shooting

out of my fingers. A lot of feelings about today's episode. So after about six months in business,

I started getting hired by other coaches and entrepreneurs to do what one of them called

yell at me about my pricing. So in other words, I started getting hired by entrepreneurs who

are undervaluing and under pricing their offerings and not making enough money. And it soon became

really clear to me why. The fact is that most of us have a totally unconscious relationship to money.

And for many of us, that relationship is also pretty much negative. We worry about money,

we don't think we ever have enough, and we don't think we know how to make more. And that's because

we are thinking about money in the wrong way. And most of us are doing this completely unconsciously.

Now money beliefs are something most people pick up from their parents first and foremost.

And I can almost guarantee that your parents did not create their money beliefs consciously either.

And because you pick up on the stuff so early, it just seems like the way the world is.

You know, I know my own coach had to seriously push me on my own money mindset when I started coaching.

And in fact, I'm going to tell you the story of my own money mindset and how it shifted

to show you how much this work is worth doing and how I've gone through it. And then I'm going to

teach you the three most important money mindset shifts you can make. So before I became a coach,

I was a lawyer and an academic. And my family actually had several entrepreneurs in it. My father

owns his own successful business as a rare book and photography dealer. And his whole family is in

...