132: Referral Love
Hustle Humbly Podcast
Alissa Jenkins & Katy Caldwell
4.9 • 914 Ratings
🗓️ 14 February 2022
⏱️ 61 minutes
🧾️ Download transcript
Summary
In this special Valentine's Day episode, we talk about the real secret to building a referral based business. Spoiler alert: it's all about relationships. When you focus on loving your people—past clients, current clients, and your sphere—you create the kind of experience that naturally leads to referrals.
Many agents spend their time chasing cold internet leads, but the majority of real estate business actually comes from referrals and repeat clients. By investing in the people who already know, like, and trust you, you can build a sustainable and enjoyable real estate career.
We also share a real-life flip update that reminds us how problem-solving and collaboration can make or break a transaction.
Here's what we cover in this episode:
- The real secret behind how to build a referral based business
- Why most real estate business comes from referrals and repeat clients
- Why focusing only on internet leads can make business harder
- Simple ways to show appreciation to your clients and sphere
- Writing thank-you notes to people involved in your client's life
- Asking for referrals during the transaction instead of waiting until the end
- Treating other agents as valuable referral partners
- Creating a client experience that people want to talk about
- Building a database filled with the right relationships
- Identifying your most loyal referral sources
- Practical ideas like coffee cards, notes, and mid-year check-ins
- Using Google reviews as powerful referral marketing
Learning how to build a referral based business isn't about flashy marketing—it's about consistently showing up for the people who already trust you.
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Music:
Straight A's by Connor Price → https://connorprice.shop/
The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life
Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one
Transcript
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| 0:00.0 | Y'all, the wait is over. Black Friday Deal Week is here! |
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| 0:19.0 | Now is the time to get the tools you need to put systems in place |
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| 0:28.5 | podcast.com slash deals and start shopping now. That's Hustlehumblypodcast.com slash deals. |
| 0:39.2 | We went through the drive-through, |
| 0:40.8 | Dacquery Place on the way and, like, |
| 0:43.0 | spent the day looking at river property. |
| 0:45.0 | It was the best day. |
| 0:48.1 | Boy, it looks like you really swallowed your pride with that one. |
| 0:53.0 | Family, not your family. A family. Okay. We're taking this |
| 0:59.2 | Valentine's episode into stalker mode. Hi y'all. Welcome to Hustle Humbly. It's Alyssa and Katie, |
| 1:06.6 | and we are two top-producing realtors in the Baton Rouge market. We work for two different |
| 1:10.3 | companies where we should be competitors, but we have chosen community over competition. |
| 1:14.4 | The goal of our podcast is to encourage you to find your own way in business. So stop comparing |
| 1:19.0 | yourself and start embracing your strengths. Hi, Alyssa. Hey, Katie. I think we're going to start |
| 1:25.1 | this. I'm ready. Happy Valentine's Day. Oh, happy Valentine's |
| 1:28.7 | Hello and I love you. Love you too. And we love our people and this is episode number 132. |
| 1:35.8 | Okay. I feel like I want to talk like Delilah on this episode. Delilah. And then we could have people |
| 1:41.7 | request love songs or love stories. |
| 1:49.3 | Today we are going to talk about referral love. |
... |
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