129 - Teaching the Business of Design — with Abby Guido

The Futur with Chris Do

The Futur

Design, Self-improvement, Education, Business, Marketing, Arts

5 • 976 Ratings

🗓️ 14 April 2021

⏱️ 70 minutes

🔗️ Recording | iTunes | RSS

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Summary

If you could go back in time and learn something new, what would it be? What thing would you study to better equip you for the world and you live in today? In the business world, designers now have a seat at table. They do more than just make things pretty. Their decisions and actions have a direct impact on the bottom line. Which means they have a responsibility to the business. Something that isn’t taught in art school. Our guest in this episode, Abby Guido, is an assistant professor of graphic and interactive design at Tyler School of Art and Architecture, Temple University. She’s got an MBA, her own design practice, and one piece of advice for her students: focus. Abby and Chris discuss teaching philosophies, the role teachers play in the creative process, and try to answer the question: what should we teach people? The two don’t agree on every little thing, but they do agree on this portfolio advice: if they can’t figure out who you are and what you do in less than 60 seconds, they’re moving on to someone else. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	It's very hard when you're 22 and you're getting your first job to not just feel like,
0:04.3	oh man, this company is great because they want me. Like they're going to invest in me and I just have to say yes to them
0:10.1	and this is an amazing offer. But actually like you want to also look at that company and decide
0:14.8	if that's somewhere you want to be. You're actually a value to them. They spent their time and time is money,
0:21.1	interviewing people, and they're not going to just want to walk away because you
0:24.8	ask for $2,000 more. I'm going to do. Welcome to the future podcast, the show that explores the interesting overlap between design, marketing, and business.
0:58.0	I'm Greg Gunn. If you could go back in time and learn something new, what would it be?
1:05.0	What might better equip you for the world that you live in today?
1:09.0	Think about that question while you listen to this conversation.
1:13.0	Because today we're going to talk education,
1:16.5	specifically creative education.
1:19.8	In the business world, designers now have a seat at the table, meaning they do more than just make things pretty.
1:26.4	Their actions have a direct impact on the bottom line, which in my opinion,
1:32.4	means that they have a responsibility to the business.
1:36.5	And that's something that isn't really taught in art school.
1:40.2	And speaking of, our guest today is an assistant professor of graphic and interactive design.
1:46.2	She's got an MBA, her own design practice, and one piece of advice for her students.
1:56.7	Focus. In this episode she and Chris discuss teaching philosophies the role teachers should take in the creative process and try to
2:01.6	answer the question what should we teach people?
2:05.2	Now, they don't necessarily agree on every little thing, but they do on this piece of portfolio advice.
2:11.2	If they can't figure out who you are and what you do in less than 60 seconds,
2:15.0	they're moving on.
	...

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