If you hire a builder, you don't want to know exactly who's going to be laying each brick right when you hire someone to build your house.

So if I sell a project that's a huge project, I think it's well within my rights to then get other people involved because you might need specialist

assistance. You might have less capacity than what you can do on your own. The Welcome to the future podcast, the show that explores the interesting overlap between design, marketing and business.

I'm Greg Gunn. When it comes to talking about money, a lot of us

creative folks tend to squirm a little bit. We think that the work should speak for

itself and that the cost of something directly correlates with how long it takes to produce.

But that's not necessarily true. You see, there's lots of different ways to bill for your work.

There's hourly, daily, fixed price, value-based, and even retainer.

So then which one is the best?

And is it actually fair and ethical to not bill by the hour?

If these are questions you struggle with answering, then you're in the right podcast episode.

Our guest today is a freelance web developer, author, and mentor.

And beyond building custom websites, his specialty is pricing, how to think about it

and how to talk about it with your clients. As much as you want it to, talent alone will not magically

get your work, no matter what business you're in. You've got to market, you've got to sell,

and you certainly can't shy away from talking about money.

So do yourself and your business a favor and listen up because we're about to go deep on

pricing and change the way you think about it forever.

Please enjoy our conversation with Tom Hurst.

I'm super excited to talk to you today because I think we're going to geek out about pricing.

And this is crazy because to you're today because I think we're going to geek out about pricing.

And this is crazy because you are the second web developer that's really owning that

...