128 - How to Become a Creative Director — with Adam Morgan

The Futur with Chris Do

The Futur

Design, Self-improvement, Education, Business, Marketing, Arts

5 • 976 Ratings

🗓️ 7 April 2021

⏱️ 65 minutes

🔗️ Recording | iTunes | RSS

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Summary

What do you think it means to be a creative director? It’s not a trick question. Take a moment to think about it. What does a creative director do exactly? What skills do they need to do it? You might think that being a great creative director is all about honing your craft and having a creative vision for your work. In other words, it’s all about you and your creative decisions. But is that true? This episode comes from a livestream we held in early 2019. It’s all about answering the question: how do you become a creative director? And it comes from good authority. Our guest, Adam Morgan, is an Executive Creative Director at Adobe. Adam outlines nine steps to take on the path to becoming a creative director. And guess what? Eight of them have little to do with the quality of your work. We won’t spoil anything for you, but we agree with Adam. What makes you a great creative, won’t necessarily make you a great creative director. So instead of asking, “How do I become a creative director?” The more important question might be, “Is this the right path for me?” Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Welcome to the future podcast, a show that explores the interesting overlap between design, marketing, and business.
0:07.0	I'm Greg Gunn. What do you think it means to be a creative director?
0:12.0	It's not a trick question. Really just take a moment and think about it. What does a creative director do exactly? And what skills do they need to do it? Now, I used to think that it was all about honing your
0:25.2	craft and having a creative vision for your work. In other words it was all about me and
0:31.1	my decisions, but after spending the last 15 years as a creative director,
0:36.2	I can confidently tell you that ain't it. The following conversation is from a live stream we held in early 2019. It's all about answering the question,
0:46.0	how do you become a creative director? And it comes from good authority. Our guest, Adam Morgan,
0:52.0	is an executive creative director at Adobe.
0:55.0	They're a small software company.
0:57.0	Perhaps you've heard of them.
0:59.0	Adam outlines nine steps on the path to becoming a creative director. And guess what? Eight of them have very little to do with the quality of your work.
1:07.7	Now I won't spoil anything for you, but I do agree with Adam. What makes you a great creative doesn't necessarily make you a great
1:16.4	creative director. So instead of asking, how do I become a creative director? The more important question
1:22.2	might be, is this the right path for me?
1:26.2	Please enjoy our conversation welcoming Adam Morgan to the show.
1:39.0	If you don't know who he is, here's a quick bio for you guys.
1:42.2	He's the executive creative director, He just recently got a promotion at Adobe
1:46.1	He's also written a book. Congrats on that as well. Sorry Spock emotions drive business. I'm a Spock person person myself so I want to know more about this.
1:54.7	He's spoken at many events including Adobe Max at America, the AAF, Sioux Falls Ad-Conference and so many more.
2:04.0	He's also been Harold, not Harold, given the title of Advertising Professionals a Year for Utah in 2014
2:10.4	by the AF.
2:11.9	Also named Top 40 Under 40 by Utah Business Magazine, which is where he's
	...

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