What that means?

It's time method.

Drive to work.

Okay.

So today is inspired by an expression in R&D that I'm going to talk about and explain.

So the expression is the juice isn't worth the squeeze.

So what does that mean exactly?

Well, what it means is there are things that we realize we are able to do,

but what it would take to do it isn't worth the thing we are making.

That sometimes we make something, and the thing we make has merit is interesting,

but the things that we would have to do to make it

happen isn't worth the energy and effort for the reward of what we would get. And so that's what

we're talking about today. We're talking about how the juice isn't worth the squeeze. So what exactly

do we do? We're like, hey, that's not worth making.

And the idea here is the core concept of today's podcast is that whenever we make something,

there is work that goes into making it.

And that just because something is doable doesn't mean it should be done.

Doesn't mean it's worth doing.

That a lot of the job of design is figuring out, it's sort of weighing the pros and cons of

what will this add and what will it take, what will it require.

And there are just things that require more than they're worth.

And this is a, this concept is a tricky concept because we have to gauge, okay, how

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