Because of social media and the internet now, I have seen a lot of women be able to kind of myself included

sidestep the traditional like business world and just do your own thing, build your own business around your interests and build your own audience.

And I haven't run into any barriers there because I'm doing my own thing.

People are here for me.

And I see a lot of female letterers be more entrepreneurial. The Hey, I'm Greg Gunn, and welcome to the future podcast. Today's guest is an accomplished hand lettering artist, designer,

and founder of Detroit-based studio, Ham Sweet-Hom.

Now, she initially started her career in advertising, working at one of the largest agencies in the world, but what started as a dream job became less and less dreamy over time, and exciting new opportunities were ripe for the taking.

In this episode, she and Chris talk about her journey from the ad world, into the world of running

your own business, and how to fight the instinct of doing it all by yourself. Now if you are an aspiring

hand letter or just curious about how the relationship between artists and

agents work, then I think you'll especially enjoy this episode.

Also, there's a few swears peppered throughout this one,

so heads up if you have kids around.

Please enjoy our delightful conversation with Lauren Homm.

Well, first I'm excited to do this podcast with you,

and for people who don't know who you are, Lauren,

can you introduce yourself and tell us what you do?

Yeah, I'm excited to be here.

For those of you who don't know me, my name is Lauren Hom,

and I am a hand lettering artist and designer,

art maker person who runs the small creative studio, Hom Sweet Hom.

Yeah, I started my career in advertising and found lettering as a passion and I've been doing it for seven years.

...