There are many definitions of uX. The way I've always thought about it is that it's basically all the touch points that a customer, a user has with a product or a service.

So all those touch points together, how do we think about those holistically, how do we design

them and how do we craft the experience around them in a way that it is delightful and useful and

smooth for the user. The Hello and welcome to the future podcast. I'm your producer Greg Gunn and this episode is all about

user experience or UX as the cool kids like to call it. Today's guest is a user experience manager

at a small startup that you may have heard of called Google.

And she is one of the few people I know

that holds an MBA and design strategy.

I didn't even know you could do that.

She and Chris discuss her journey from shy kid to tech executive,

the weight of family expectations,

and the power of overcoming self-doubt. Oh, and they will also lay out what exactly you X is and how you can go about learning it.

So grab your notepad and please enjoy our conversation with Reno Merchant.

Okay so first of all welcome to the podcast.

Here's what I got from just looking you up.

You have an MBA and design strategy

and that your mission is to help organizations

to make meaningful human impact.

That sounds so cool, but I don't know what that means.

So help me out.

First of all, for making me feel cooler about what I do. Thank you for that. Yeah, I mean I think that so helping

organizations make meaningful human impact I know I was I remember this moment when I was sitting there crafting you know what is my mission statement and I think I

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