I get on a call at the client and I'm like, hey, we're going to do X, Y, Z, and this is how we're going to do X, Y, Z, we're going to do

a, B, C, like this. And they're like, thank you so much, that makes so much sense.

You guys sound like you know you have a plan,

and then they might say something like,

all we heard on our last call was how short the schedule is,

how we don't have enough money or they're nervous or concerned and that just puts

them off right? The Hello and welcome to the future podcast a good day. They're hard to come by.

Today's guest is the executive creative director of Dallas-based design agency,

Attack Plan. He is one of few people that have been in the motion design business

just as long as Chris has, and that is a long time.

This episode is full of great stories about the triumphs and tribulations of renting a creative

business in the advertising world.

He and Chris swap stories about pitching ideas, working with nightmare clients, and how to take a loss and learn from it, even when it costs you $45,000.

Yeah, they get real.

But it's not all war stories. Listen hard enough and you might pick up a few new

tools to use in your own creative business. So without any further teasing, please enjoy our conversation

with director Jose Gomez.

Hi, my name is Jose Gomez. I'm the executive creative director of

Attack Plan. I used to have a studio named Shiloh and I've been doing this since about 2001.

What is attack plan?

What do you guys do?

So attack plan is a basically a creative design agency and I think the best way to describe it is you know we work

...